View
693
Download
1
Category
Preview:
Citation preview
@newscred
Keynote: Backed with Data – How We Can Use Data to Create Compelling Content
Rohin Dhar, Founder + CEO,
Priceonomics
What are your goals?• Press hits• Traffic• SEO• Become an “industry expert”• Customer leads
Make, Measure & Distribute
Information is currency
Helps a reporter
Helps you out
Doesn’t help you out
Creates work for the reporter
Traditional PR
InformationMarketing
PR crisis
Investigativereport
The key questionsWhat interesting data is a byproduct of your business?What do you know that is valuable to other people?
Will it help journalists do their jobs of producing popular content?
Distribution: chasing “The Bump”• Nothing happens at all till a critical mass of
people see it
• The Bump happens
• Everything good that can possibly happen from that content, will happen after that
Content Distribution Channels• Journalists: 50 journalists who’d be
interested in your content
• Supernodes: Reddit, Hacker News, Digg, Metafilter, Product Hunt
• Roundups: NextDraft, MediaREDEFBefore you start writing, decide what channel
The checklist• Will this be newsworthy and help journalists
do their jobs?
• What channel will this be popular on?
• What’s the one nugget people can take away?
Recommended