Baked by Melissa - New Marketing Campaigns

Patrice Sinclair, Louie Sullivan, & Christian George

And the Consumer Trend is?

The Background• All Mini Cupcakes and Macaroons are under 50

Calories

• Cupcake diameter is slightly larger than a quarter

• Offer products that are Gluten Free & Kosher

• Mini of the Month – cupcakes available for limited

time only

• Sold online or in their 5 Manhattan locations

Current Product

Mini Cupcake Mini Macaroon

New Product

• Larger cupcakes geared towards men• Design is focused on different

professional & college sports teams• Fall – Football & Baseball• Winter – Football, Basketball & Ice

Hockey• Spring – Basketball, Ice Hockey &

Baseball• Summer – Baseball & Football• Sold in professional sports arenas

Happy Hour Anyone?

BBM Afternoon Happy Hour

• Runs from 1-3 pm Monday – Friday at each of the Manhattan locations.

• Purpose: acquire more within target audience: young professional 24-30 y/o works in Manhattan, needs a way to escape job stress, who are health conscious and live an active lifestyle

• We want it to be an oasis or place where people can destress during work day

• Offer free tea, coffee & water to all paying customers• Free Giveaways!

Customer Loyalty Program

• Built brand loyalty and reward customers for their purchases

• Purchases tracked via mobile app• Customer gets free products after purchasing 35 cupcakes• CLP members can vote for Mini of Month flavor• Participants will have exclusive access to purchase Mini of

Month before it’s sold in stores.