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SEMINAReCommerce 2020
Youwe Rotterdam.
bit.ly/youwe2020
MissionClaptrap truisms
No business sets out to impoverish
shareholders, irritate customers,
demoralise employees, outrage
governments and leave the world worse off
– so why write mission statements claiming
otherwise?
2
Follow us on friensterThis is example text lorem ipsum dolor sit contecture
Dauphine, makkelijk
@bramalkema
+bramalkema
3
Companies are
rarely killed;
they prefer to
commit suicide.”
Who We Are?I do not care.
Uncommon sense is what differentiates
smart companies from the others.
There is common nonsense behind
much managerial behaviour today,
particularly in the tired and cynical
assumptions that underpin organisational
routines, rituals and discussions..“
5
“Strategy is about setting yourself apart from the
competition. It’s not a matter of being better at
what you do – it’s a matter of being different at
what you do.”
5 Point Why Do Business With Us!If I like you…
Branding
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Graphic Design
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SEO Optimazion
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Subscribe
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Web Development
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What We Do?As little as possible
The righter we do the wrong
thing, the wronger we become.
Therefore, when we correct a
mistake doing the wrong thing
we become wronger. It is better
to do the right thing wrong than
the wrong thing right.
Ackoff:
How often do we hear that
companies – and investors –
“hate surprises”, to which we
are tempted to reply, “What, not
even good ones?
Surprises
“The behaviour of peer
companies, whether they are
expanding, acquiring, setting
executive compensation or
whatever, will be mindlessly
imitated.”
Buffet:
The mantra by which they live
is more likely to include the
watchwords of compliance,
alignment, control and
predictability.
Mantra
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Hoe wij groeienThis is example text lorem ipsum dolor sit contecture
We Born
2006
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Growth
2009 2015
Growth
2013
ZZ AwardsLorem ipsum dolor
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2011
100 New Clients
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What We Do?Irritate the shit out of people….
93%Lorem ipsum dolor sit amet,
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85%Lorem ipsum dolor sit amet,
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78%
Incompetence explains
performance differences better
than competence.
What We Do?
10
What We Do?This is example text lorem ipsum dolor sit contecture
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amet odio tristique . quis tempus odio Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur
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Why Do Business With Us?
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Simple Work
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Very Easy
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Many Business
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Modern Slide
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See Our OfficesWhy would I ever want to go there?
“Both the ideas that science generates and the way in which science is carried out are entirely counter-intuitive and against common
sense.”
“You don’t want to be the best of the
best. You want to be the only one who
does what you do.”
You don’t want to be…
12
Bullshit listThis
Beliefs that we and our competitors share, whether
true or false, cannot be the cause of differential
performance between us
CANNOT
Only those beliefs that differentiate us and our
competitors, including those beliefs that underpin
the skills of implementation, can explain differences
of performance between us
EXPLAIN
As competitors, we differ from each other,
knowingly or tacitly, in the beliefs that drive our
respective decisions and actions
DIFFER
Strategising is therefore a discovery process, where
the game is won by those who acquire sense and
discard nonsense faster than their rivals
FASTER
Winning strategies are based on belief systems that
are closer to the truth than those of losing strategies
CLOSER
Because we inhabit the same reality, most of these
beliefs will be shared between us and our
competitors
SHARED
13
Experiences <> productenThis is example text lorem ipsum dolor sit contecture
Grondsto
f
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Product
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Dienst
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Experience
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Wat ik ga vertellenThis is example text lorem ipsum dolor sit contecture
Cockups. Introductie
MOCKUPS01 Er is alleen maar commerce.
Automatisering.
eCommerce02 Automatisering van
bestaande shit geeft dezelfde
shit.
De wereld is anders03
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Twee verhaaltjes05 Lorem ipsum dolor sit amet,
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Voorspellingen06
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15
Cock up theory of PattonMove over 山东惠民县
The best way to win battles is to
do nothing and wait for the other
lot to cock things up.
Other lot
The more they try to do, the greater
the chances of a cock-up.
More
Everybody cocks up. Armies cock
up.
Cock up Theory
Armies make a cock-up of
everything.
Everything
16
Business ModelIs een waarde motortje
Belangrijke shit. Maar kan
gedaan worden door een
dommerik.
Doen en Hebben
Verliesmodellen en
verdienmodellen
Kosten en baten
Het uitgebreide produkt en
wat je dat kunt laten lijken
De propositie
naar deklant
Hoe komt al dit moois bij je
klant en hoe hou je ze blij.
De inlossing
17
Tuurlijk is die shit belangrijk
Wat kost dat?
De job to be done
Wat moet het doen voor de klant is
wat anders dan jouw product
Wat moet het doen?
VragenDie elk bedrijfs zich steeds moet stellen...
18
Kies je outsourcing goed
Wie gaat je helpen?
Hoe komt die shit bij je klant of
gebruiker.
Verscheping
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Wat moet je hebben?
Wat je verkoopt en waarvoor men
betaalt is niet hetzelfde
Wat staat er op de factuur
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Relatie
Noem het een klant.
Wie moet overtuigen
Waardepropositie
Wat ga je oplossen?
Samengevat
Dit is marketingDus….
Dit is marketingPromotie = praten tegen, met en onderling
Dit is innovatieNieuwe businessmodellen
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Idea Shop Online
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Money
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Idea Shop Online
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Money
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Idea Shop Online
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Money
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36
YOUHOU!!!
12.00 – 12.45
Break section
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It’s Super Simple to
Get Started
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Server
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Media Social
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Privasi &
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60
Everybody GoingThrough Something
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Presentation Business ProfessionalThis is example text lorem ipsum dolor sit contecture
78
Our work and
various example of
project
Youwe business
Contact SampleThis is example text lorem ipsum dolor sit
contecture
www.yourwebsite
.com
mail@yourmail.c
om
3456 NYC, Street
Avenue 21
+22 3245 67890
+22 3245 67891
10
4
Volg youwe op twitter. Volg mij op Linked-in.
THANK YOUFor Watching
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