Brand Social (Nov16)

3 + 4 November 2016

Collaboration

60%$ 60%$

50%$

45%$

40%$

20%$

0%$

10%$

20%$

30%$

40%$

50%$

60%$

70%$

Crea/ng$value$for$your$customers$in$new$and$engaging$

ways$

Technology$providing$new$plaBorms$for$

brands$

The$freedom$and$pace$to$get$scale$with$ideas$or$products$

Crea/ng$new$routes$to$market$

Collabora/ng$with$other$brands$to$add$value$to$your$

customers$

Collabora/ng$with$startEups$

What do you see as the biggest opportunities for brands right now?

76% Want brands to collaborate with a

totally unassociated brand

03 Vitals : Openness : Spontaneity

Project Jacquard by Levi’s x Google

03 Vitals : Openness : Spontaneity

Y-3 x Virgin Galatic

03 Vitals : Openness : Spontaneity

72% are excited by the prospect of a

brand collaborating with a competitor

03 Vitals : Openness : Spontaneity

McWhopper

03 Vitals : Openness : Spontaneity

The Modern Brand Equation =

Collaborative + Purpose Driven + People Centric + Humble + Diverse +

Restless + Delivers Experiences Collaborative + Experiential + Creative + Fluidity + Culture

“A modern brand is one that represents now and helps people feel

reflected”

OUR THEME

Restlessness

“Restlessness is discontent and discontent is the first necessity of progress. Show me a thoroughly satisfied man and I will show

you a failure.”

Thomas Edison

Brands you considered as restless

That’s Me That Is

Jimmy Cregan Jimmy’s Iced Coffee

Entrepreneur

James Fairbank Rapha Racing Brand Builder

Rachel Wingfield Loop.ph

Biology Architect

Yara Michels Chapter Friday

Influencer

Oliver Spencer Fashion Designer

Label Owner

Speakers

Rachel Wingfield Loop.ph

Biology Architect

“Designers are future makers”

Rachel Wingfield

Belvedere Trees

St James Park

Spiratomic Space

Belvedere Trees Tree Lungs

Kensington ArchilaceEnergy Futures (EDF)

Brainwaves Loop.pH a Spatial Laboratory

Traversing the worlds of design, architecture and technology to

craft space and living matter into spectacular experiences

that radically rethink the future

Digital Dawn - Photovoltaic window blind

Vertical urban farming

Algae as a biofuel

Textiles as a growing medium NASA Aeroponic Growing for Cities

Bioluminescent bacterial lightbulbsScaffolds for Life

Photosynthesising microbiological textiles Living Environments

Synthesising living matter and technology through the

convergence of biology, and technology

Oliver Spencer Fashion Designer

Label Owner

“Brands need to be closer to their consumers now more than ever

before”

Oliver Spencer

PARTNERS

Platinum Partner Media Partner

Other supporters

y

Yara Michels Chapter Friday

Jimmy Cregan Jimmy’s Iced Coffee

Our story

Inspired by Australia Realised UK potential

Made the product

Me and my sisOur office

Where we live

Refreshing, Resealable, Convenient and Rad, a Pick-Me-Up, 4 Ingredients, and none of them are bad.

We do a Skinny, Original & Mocha range and at £1.59 it’s just a pinch of your change. We’re a British Brand and we wanna keep your chin up and soon we’ll be in every store because we ain’t gonna give up.

Farmer Hoggett, Babe.

Farmer Hoggett knew that little things that tickle and nag and refuse to go away should never be ignored. For in them lie the seeds of

destiny.

How are we making it? NOT MADE IT.

Hunger & DriveReal story

Make rad products

Build an epic teamBuild a culture that people love

Trust your instinct

Have a plan

Let money be a bi-product of your dream

Learn to say “No”

James Fairbank Rapha Racing

LOVE THE SPORT

EVERYTHING WE DO IS INFORMED BY A LOVE OF ROAD RACING.

Start Up Sessions

59%$

53%$

47%$

41%$

35%$

12%$

0%$

10%$

20%$

30%$

40%$

50%$

60%$

70%$

Crea0ng$value$for$your$customers$in$new$and$engaging$

ways$

Technology$providing$new$plaCorms$for$

brands$

The$freedom$and$pace$to$get$scale$with$ideas$or$products$

Crea0ng$new$routes$to$market$

Collabora0ng$with$other$brands$to$add$value$to$your$

customers$

Collabora0ng$with$startFups$

@sopost@landmrkit@chatsuite @rewindco

Innovative First Projects

Boost

OPT-IN TOMARKETING

NOT TRIEDBEFORE

WOULDRECOMMEND

WOULD BUY

41% 95% 93% 91%

945 samples claimed49% of surveyed sample recipients had not heard of the brand before

hello@sopost.com @sopost

Challenges Workshop

How to sell to Senior Marketers1. Make the client the hero by detailing every

benefit including the money

2. Help them manage internal stakeholders – what is the elevator pitch?

3. Create a burning platform for urgency – tell them what will happen if they don’t do it!

Feedback

“The most lean-in active creative forum I have experienced”

“Intimate, thought-provoking, useful use of my time…doesn't happen often!

- Thank-you”

“Like speed dating for your brain. Connecting with genuine people in a safe,

creative environment”

“You could do this one mixer all year and not need to do another. A mini

TED summit for creative execs”

“Opens your mind and puts the fun back into your role”

“A safe space to be inspired and test your theories for your next project”

AVERAGE FEEDBACK SCORE

8.4

Thanks

Media Partner

Other supporters

NEXT

Brand Social London May 2017

Contact jamesk@creativesocial.com if interested in coming