Brand values of Criterion

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About

o Criterion is a video-distribution company

that sells "important classic and

contemporary films" to film aficionados

o Was founded in 1984

o In 1985 the Voyager Company was founded. The Criterion Collection became a subordinate division of the Voyager Company

o In 1997, the Voyager Company was dissolved

o Aleen Stein, William Becker (President) and Jonathan Turell (CEO) owned The Criterion Collection company

History and structure

Artists

o The foundation of the collection is the work

of such masters of cinema as Renoir,

Godard, Kurosawa, Cocteau, Fellini,

Bergman, Tarkovsky, Hitchcock, Lynch,

Kubrick, Lang, Dreyer, Eisenstein, Buñuel

and many others.

Website

Films

Lists

Brand values

o High-quality production

o Innovation, using new technologies and

capabilities (early adoption of Laserdisc,

DVD, Blu-Ray and online streaming)

o Customers loyalty

o Social and cultural responsibility

o Partnership (with filmmakers and

companies, f. e. Youtube)

Eclipse

o Eclipse is a line started in 2007 separate

from The Criterion Collection

o It is described by Criterion as "a selection of

lost, forgotten, or overshadowed classics in

simple, affordable editions"

Thank you for

attention!

Student: Chernyh Mihail

Teacher: Reshetilo T. L.

USUE

Ekaterinburg, 2012

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