12

Brand values of Criterion

Embed Size (px)

Citation preview

Page 1: Brand values of Criterion
Page 2: Brand values of Criterion
Page 3: Brand values of Criterion

About

o Criterion is a video-distribution company

that sells "important classic and

contemporary films" to film aficionados

Page 4: Brand values of Criterion

o Was founded in 1984

o In 1985 the Voyager Company was founded. The Criterion Collection became a subordinate division of the Voyager Company

o In 1997, the Voyager Company was dissolved

o Aleen Stein, William Becker (President) and Jonathan Turell (CEO) owned The Criterion Collection company

History and structure

Page 5: Brand values of Criterion

Artists

o The foundation of the collection is the work

of such masters of cinema as Renoir,

Godard, Kurosawa, Cocteau, Fellini,

Bergman, Tarkovsky, Hitchcock, Lynch,

Kubrick, Lang, Dreyer, Eisenstein, Buñuel

and many others.

Page 6: Brand values of Criterion
Page 7: Brand values of Criterion

Website

Page 8: Brand values of Criterion

Films

Page 9: Brand values of Criterion

Lists

Page 10: Brand values of Criterion

Brand values

o High-quality production

o Innovation, using new technologies and

capabilities (early adoption of Laserdisc,

DVD, Blu-Ray and online streaming)

o Customers loyalty

o Social and cultural responsibility

o Partnership (with filmmakers and

companies, f. e. Youtube)

Page 11: Brand values of Criterion

Eclipse

o Eclipse is a line started in 2007 separate

from The Criterion Collection

o It is described by Criterion as "a selection of

lost, forgotten, or overshadowed classics in

simple, affordable editions"

Page 12: Brand values of Criterion

Thank you for

attention!

Student: Chernyh Mihail

Teacher: Reshetilo T. L.

USUE

Ekaterinburg, 2012