Branding Your Business

Branding Your Business

Brand Identity

CoreValues

Purpose Image

SharedValues

PersonalityPerformance

ORANGE COUNTY CHAMBER OF COMMERCE www.orangeny.com

Branding Your Business

1

What is Brand?

2

The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised – David Ogilvy.

3

Branding is a promise delivered. Marketing is an integral part of your brand.

Strategies are based on your brand identity, values and voice.

Branding and Marketing.

4

Brand Identity.

Brand Identity

CoreValues

Purpose Image

SharedValues

PersonalityPerformance

5

Brand Stories.

Promise

Bella Inizio Farm On Balance SearchBolta LLC

6

Bella Inizio Farm

Promise

BackgroundHaving started her career in horse jumping, Jena made the transition over to thoroughbred horse racing.

7

Bella Inizio Farm

Promise

ObjectiveEffectively communicate Antonucci as an accomplished trainer in the competitive world of horse racing.

8

Bella Inizio Farm

Promise

Profile Image

9

Bella Inizio Farm

Promise

Brand Image

10

Bella Inizio Farm

Promise

Brand Development

11

Bella Inizio Farm

Promise

Content

12

On Balance Search

Promise

BackgroundAlthough a successful legal recruiter, Shari Davidson did not have an identity that effectively communicated her brand.

13

On Balance Search

Promise

ObjectiveCreate a brand identity and image that accurately reflects Shari’s approach and values as a career search consultant.

14

On Balance Search

Promise

Brand Image

15

On Balance Search

Promise

Brand Development

16

On Balance Search

Promise

Market Plan

Objective To generate awareness about On Balance Search Consultants. To raise awareness about how career tips that impact lawyers and law firms. To increase awareness in the Metro New York DMA about On Balance services.

Strategy - Generate awareness about the services from On Balance Search.

Tactics Search Engine Marketing will enhance visibility using specific keywords and

images (career, best practices, leadership, etc.).along with weekly blog posts. Re-purpose content about

Services offered (succession planning, career tips, etc.)Testimonials News & Press

17

Bolta LLC

Promise

Background / ObjectiveCreate a new brand and identity about a new medial treatment that reduces nerve pain.

18

Bolta LLC

Promise

Brand Identity

19

Bolta LLC

Promise

Brand Development

20

Bolta LLC

Promise

Brand Development

Boltallc.com

Boltallc.com

21

Bolta LLC

Promise

Brand Development

Electronic Signal Treatment The science of physics produces chemistry.

This FDA cleared treatment involves the combination of electrosignaling technology (EST) with an integrated nerve block (INb). The combined electrosignaling and modified block has produced favorable outcomes.

22

Brand.

Promise

Summary

Brand must endure and profit.

Branding communicates unique benefits.

Brand building starts with Identity.

Brand must remain true, or loose it’s identity.

Promise

Optimizing Connections. Building Relationships.

Hudson Valley Media @AndrewCicconeHudson Valley Public Relations hudsonvalleypublicrelations.com