Brighton SEO 2016: THE TREND IS YOUR FRIEND

10 examples of how bad SEO decisions can kill your upwards trend on Google

THE TREND ISYOUR FRIEND

by Juan González

The Trend is Your Friendby Juan González

YourCompetitors

Customers YourCompetitors

Market- place

MarketMarket- place

Market- place

Market

Market- place

Market

Market- place

Market

Search MarketGoogle

Users YourCompetitors

MarketMarket- place

Marketplace

Market- place

MarketplaceA marketplace is the space in which a market operates.

You are helping the Marketplace to achieve

their objectives. ✓

You neither keep your promises nor accept

and respect the Guidelines

1 You don’t accept and respect the Guidelines:Manual Action

serenataflowers.com

2 You don’t accept and respect the Guidelines:Penguin Update

currency-converter.org.uk

2 You don’t accept and respect the Guidelines:Penguin Update

currency-converter.org.uk

33ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google

You don’t keep your promises:Panda Update

livescience.com

33ʳᵈ of 10 examples of how bad SEO decisions can kill your upwards trend on Google

You don’t keep your promises:Panda Update

livescience.com

Market- place

Competition

CompetitionMarket- place

Competitionis the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume

By varying the elements of the marketing mix: price, product, distribution, and promotion

Competitionis the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume

By varying the elements of the marketing mix: price, product, distribution, and promotion

Elements of the marketing mix: Product

zappos.com

zappos.com vs. nordstrom.com

thesun.co.uk

thesun.co.uk vs. mirror.co.uk

CustomerMarket- place

Customeris the recipient of goods, services, a product or an idea, obtained from a seller, vendor, or supplier

How consumers think, feel, reason and select between different alternatives

6 User behavior: Demand (Zeitgeist)

rugbyworldcup.com

Rugby World Cup 2011Rugby World Cup 2015

6 User behavior: Demand (Zeitgeist)

rugbyworldcup.com

Rugby World Cup 2011

Rugby World Cup 2015

Google

Users YourCompetitors

7 Blocking Google-Bot from crawling the site

apple.com

7 Blocking Google-Bot from crawling the site

apple.com

8 New domain name & new site architecture

dunem-mill.com vs. dunelm.com

8 New domain name & new site architecture

dunem-mill.com vs. dunelm.com

08.10.2012

royal.gov.uk

9 Google Mobile: Not mobile-friendly

etymonline.com

9 Google Mobile: Not mobile-friendly

london.gov.uk

10 New web design without 301 redirects

london.gov.uk /what-we-do/

/priorities/

london.gov.uk

the new normal…

90% losses!Merry Christmas!

Eeeeeeeeek!

changed from SaveYourself.ca to PainScience.com

Google Analytics

SISTRIX

data for both domains

It’s just a matter of perspective

- What Does Google Want? - Does Organic CTR Impact SEO Rankings?

- Is SEO Actually All About Content Marketing?

The content has always been the most important part

SEO is 50% avoiding mistakes and 50% coming up with great ideas

Danke! Thank you!

Brighton SEO 2016: THE TREND IS YOUR FRIEND

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