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BRANDING: C+C PACKAGING GUIDELINES PAGE 106.04.14
25 Central AvenueFarmingdale, NY 11735
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Visual Identity
Basic Elements
Version 1.0© MKbranding, Ft. Lauderdale 2014
BRANDING: C+C PACKAGING GUIDELINES PAGE 206.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Visual Identity Basic ElementsBrand Identification Lock-ups and ComponentsThe C+C Brand Identification is comprised of two components, wordmark and symbol. The preferred Brand Identification combines the two elements in a stacked locked-up format.
The Stacked Lock-up is the most impactful and memorable, and should be used whenever possible. It should always be used in new designs, and implemented into existing designs when appropriate.
The version shown below are available in the Final Artwork folder as .eps (vector for CMYK printing & black and white printing), jpg (digital media), png (for transparent digital use).
1. Lock-up (Symbol & Wordmark)(Brandmark/Logo, preferred version)
2. Symbol (Sign only)(Non locked-up; select materials only)
3. Wordmark(Non locked-up; select materials only)
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 306.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Master FilesLogo File Types for Use in Various MediaVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
1
2345678
1, 3, 6
7
4
5
2
8
Brandmark (Logo) use:
Digital• Always use the full color version (1)• The Logo should never be used on imagery unless there is a solid
color field behind it that respects the minimum clear space around the logo.
Print & Display• Always use the full color version (3, 4, 6) if possible.• The Logo should never be used on imagery unless there is a solid
color field behind it that respects the minimum clear space around the logo. Two color version is recommended if budget< (7)
• If the full color version is not applicable, e.g. in newspaper print, use the greyscale or black version (5,2)File: CC-Logo_Master_black_print.ai
• If a one color version is needed, e.g. edging the logo in metal or glass, use the white version (8)
File: CC-Logo_Master_reversed_white_print_ai
FULL COLOR
on10% K or lighter
2 COLOR PMS 368/Black
on10% K or lighter
1 COLOR (K)GREYSCALE
on10% K or lighter
1 COLOR (K)BLACK & WHITE
on50% K or lighter
1 COLOR
on50% K or darker
FULL COLOR REVERSED
on70% K or darker
BRANDING: C+C PACKAGING GUIDELINES PAGE 406.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
TypefacesMontserrat & Avenir
Logo Font - Pump-Com light
1234567890 - !@#$%^&*()+}|:”<>?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Montserrat Regular (Google Font)
1234567890 - !@#$%^&*()+}|:”<>?ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Montserrat Bold (Google Font)
1234567890 - !@#$%^&*()+}|:”<>?ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Avenir (Body Copy on Letters and in Collateral)
1234567890 - !@#$%^&*()+}|:”<>?ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Fonts should be consistently applied to all applications in all media. Use the specifications below to ensure the integrity of the fonts.
The font (below) used to create the C+C logo type has been customized.
The font shown below is for reference only and not to be used for anything
else than the logo type.
Folder: Fonts
BRANDING: C+C PACKAGING GUIDELINES PAGE 506.04.14
ColorsPrimary PaletteColor should be consistently applied to all applications in all media. Use the specifications below to ensure the integrity of the colors.
Most of secondary color in the C+C System comes with colorful photography. Accent colors can be used but scarcely.
See following page for color definition.
PMS 368
CMYK 059 000 100 000
RGB 118 189 034
Web 76bd22
PMS 323
CMYK 100 043 055 025
RGB 000 094 099
Web 005e62
GREYSCALE
All Greyscale colors can
be used within the
C+C system.
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
PMS 137
PMS 123
PMS 2602 PMS 541
PMS 389PMS 4515
WHITE
CMYK 000 000 000 000
RGB 255 255 255
Web ffffff
BLACK
CMYK 000 000 000 100
RGB 0 0 0
Web 000000
(color mode conversion from Adobe Photoshop, Adobe Creative Cloud)
BRANDING: C+C PACKAGING GUIDELINES PAGE 606.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
ColorsAccent Color PaletteMost of secondary color in the C+C System comes with colorful photography. Accent colors can be used but scarcely.
Primary Color Palette. See previous page for color definition.
PMS 137
CMYK 000 042 100 000
RGB 255 164 031
Web ffa400
PMS 2602
CMYK 057 099 000 000
RGB 138 026 156
Web 8a1a9c
PMS 541
CMYK 100 078 032 022
RGB 000 060 113
Web 003c71
PMS 4515
CMYK 031 031 068 002
RGB 181 163 106
Web b5a36a
PMS 389
CMYK 025 000 100 000
RGB 206 223 000
Web cedf00
PMS 368
Greyscale
PMS 323 WHITE
BlackPMS 4515
PMS 123
CMYK 000 023 091 000
RGB 255 199 042
Web ffc72a
(color mode conversion from Adobe Photoshop, Adobe Creative Cloud)
BRANDING: C+C PACKAGING GUIDELINES PAGE 706.04.14
25 Central AvenueFarmingdale, NY 11735
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
EnvelopeUS #109.5” X 4.125”
Folder: Stationery
BRANDING: C+C PACKAGING GUIDELINES PAGE 806.04.14
25 Central AvenueFarmingdale, NY 11735
EnvelopeUS13” X 10” (Not displayed actual size)
Folder: Stationery
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 906.04.14
LetterheadUS Letter8.5” x 11”
(Not displayed actual size)
Folder: Stationery
Christopher McBride 25 Central AvenueFarmingdale, NY 11735
Ft. Lauderdale, 05.13.14
Dear Mr. McBride,
the communications potential of a letter goes beyond its word content. Just as the frame on a picture can compliment or detract from the picture itself, letter-head design plays a similar role in company communications. Choice of type-writer letter style, paper stock and typing format also contribute to the overall impression made upon the reader. A well designed stationery system should avoid use of the promotional features which might be necessary to other parts of a communication program. Likewise, letterhead design and the format of the typewritten message it carries should refl ect the desired imagery of theorganization and relate appropriately to other elements of the identifi cation system.
We trust our feelings are consistent with yours in this matter since agreement on these basic principles and control of them in application are basic require-ments for success of the system.
Sincerely,
Michael KunhennMKbranding.com
25 Central Avenue
Farmingdale, NY 11735
offi ce 631.752.7078
fax 631.752.2249
www.cc-packaging.com
INNOVATION
CREATIVE
PACKAGING
PRINTING
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 1006.04.14
Service ListUS Letter8.5” x 11”
(Not displayed actual size)
Folder: Stationery
25 Central Avenue
Farmingdale, NY 11735
offi ce 631.752.7078
fax 631.752.2249
www.cc-packaging.com
INNOVATION
CREATIVE
PACKAGING
PRINTING
With questions about our services or to dicuss your needs in greater detail, please do not hesitate to contact our service team at your convenience.
INNOVATION
• Analysis Competition • Strategic Positioning • Brainmstorming Opportunity • Concept Development
CREATIVE
• Packaging Branding & Design • Product Branding & Design • Corporate Branding & Design • Display Branding & Design • POS Branding & Design • Digital Product Communication • Product Brochure Design • Merchandize & Branding & Design
PACKAGING
• xw
PRINTING
• Data management • Variable data customization • Digital printing in black &
4 color process • Large format output • Semi digital DI plateless printing • Offset sheet-fed paper & board printing,
in 1 color to 8 colors, up to 60” width.
BINDING
• Computerized guillotine cutting • Standard & customized
special folding techniques • Miniature folding • Labbing & mylar stripping • Drilling & round cornering • Corner stitch & side stitch doc binding • Saddle-stitch book binding • Perfect bound book binding • Mechanical Binding - Spiral - GBC - Wire-O - Double Wire-O - Case
FINISHING
• Die-cutting• Hot Foil Stamping• Embossing• Gluing, straight line & pattern gluing
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 1106.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
3.5” x 2”
Folder: Stationery > Business Card Regular
Business CardRegularVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
CHRIS McBRIDEMarketing Director
25 Central AvenueFarmingdaleNY 11735
chris@cc-packaging.comcc-packaging.com
office 631.752.7078mobile 646.234.9010 fax 631.752.2249
INNOVATION
CREATIVE
PACKAGING
PRINTING Binding
Finishing
Innovative Packaging & Integrated Communication ToolsInnovative Packaging & Integrated Communication Tools
BRANDING: C+C PACKAGING GUIDELINES PAGE 1206.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Christopher McBride
Marketing Director
25 Central AvenueFarmingdale, NY 11735
chris@cc-packaging.comwww.cc-packaging.com
mobile 646.234.9010 fax 631.752.2249
office 631.752.7078
PackagingPrinting
Mechanical (outside of card) - from Adobe Illustrator saved as Adobe Illustrator PDF. Foil stamping, embossing, die-cut and CMYK on different levels in the Adobe Illustrator PDF file - see following pages for layer instructions. Both art boards (outside and inside) are located in the same Illustrator file on different artboards. Folded card 3.5” x 1.75”. Open card cube 1.75” x 1.75” x 1.75”.
Folder: Stationery > Business Card Cube
Business CardCubeVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 1306.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Mechanical (inside of card) - from Adobe Illustrator saved as Adobe Illustrator PDF. Foil stamping, embossing, die-cut and CMYK on different levels in the Adobe Illustrator PDF file - see following pages for layer instructions. Both art boards (outside and inside) are located in the same Illustrator file on different artboards. Folded card 3.5” x 1.75”. Open card cube 1.75” x 1.75” x 1.75”.
Folder: Stationery > Business Card Cube
Business CardCubeVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
INNOVATIONCREATIVEPACKAGINGPRINTING
BRANDING: C+C PACKAGING GUIDELINES PAGE 1406.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Mechanical – layer settings - production version (CMYK) top bottom green
Folder: Stationery > Business Card Cube
die cut window
Business CardCubeVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 1506.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Mechanical – layer settings - production version (CMYK) top bottom white
Folder: Stationery > Business Card Cube
die cut window
Business CardCubeVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 1606.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Mechanical – layer settings - foil including inside, embossing version
Folder: Stationery > Business Card Cube
die cut window
Business CardCubeVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 1706.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite
Mechanical – layer settings - foil, outside, CMYK inside, embossing version
Folder: Stationery > Business Card Cube
die cut window
Business CardCubeVisual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 1806.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
ImageryBrand Attribute Imagery
Key Brand Attribute Imagery Concept (Shown on website landing page)
The brand key-attribute images are embedded highres in:
Folder: Imagery > images-brand-attribute-keyFile: web-landing-highres-images.psd
In the same folder there also can be found separate highres.
Folder: Imagery > images-brand-attribute-keyFile: attribute-innovative.jpg
Folder: Imagery > images-brand-attribute-keyFile: attribute-beautiful.jpg
Folder: Imagery > images-brand-attribute-keyFile: attribute-big-names.jpg
Folder: Imagery > images-brand-attribute-keyFile: attribute-green.jpg
Folder: Imagery > images-brand-attribute-keyFile: attribute-printing.jpg
BRANDING: C+C PACKAGING GUIDELINES PAGE 1906.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
ImageryPackaging
For use on website & in collateral
Folder: Imagery > images-pack
Image file name:
Folder: Imagery > images-packFile: fudy-group.jpg
Folder: Imagery > images-packFile: Lauder_Clarins_Queen_retouched.jpg
Folder: Imagery > images-packFile: x
Folder: Imagery > images-packFile: x
Folder: Imagery > images-packFile: x
BRANDING: C+C PACKAGING GUIDELINES PAGE 2006.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
ImageryPrinting, Finishing, Binding
For use on website & in collateral
Folder: Imagery > images-print-bind
Folder: Imagery > images-print-bind, File: thommy-hilfiger-india.jpg
Folder: Imagery > Print_Bind, File: silver_chanel overlay.psd
Folder: Imagery > Print_Bind, File: x
Folder: Imagery > Print_Bind, File: x
Folder: Imagery > Print_Bind, File: x
BRANDING: C+C PACKAGING GUIDELINES PAGE 2106.04.14
WebsiteFlowchart
LANDING PAGE
(CLICK WILL LEAD TO HOME PAGE)
1) INNOVATION - CANDLE IMAGE
(CLICK WILL LEAD TO HOME PAGE)
2) BIG NAMES - IMAGE OF ESTEE
LAUDER PACKAGING
(CLICK WILL LEAD TO HOME PAGE)
3) BEAUTIFUL - IMAGE OF
AFRICAN AMERICAN WOMAN MODEL/PACKAGING
(CLICK WILL LEAD TO HOME PAGE)
4) PRINTING, BINDING, FINISHING
IMAGE OF PFIZER BROCHURE AND
CHANEL NUMBER 5 BOOKLET
(CLICK WILL LEAD TO HOME PAGE)
5) GREEN PACKAGING - I MAGE OF
BAMBOO GROWING OUT OF A BOX
HOME PAGEINNOVATION
CREATIVE
PACKAGING
PRINTING
ABOUT
SHOW ROOM
ESTIMATES
CONTACT
THE STORE
SOCIAL MEDIA
EXTERNAL
SOCIAL MEDIA> ••• • •
INNOVATION
CREATIVE
PACKAGING
PRINTING
4 SEPERATE PAGES, ALL STRUCTURED THE
SAME
ANCHORED LIST, ARTICLES AND IMAGES
SHOW ROOM
ANCHORED LIST
INNOVATION
CREATIVE
PACKAGING
PRINTING
EACH CONTAINING PICTURES AND
DESCRIPTIONS
CONTACT
WITH GOOGLE MAPS
AND CONTACT EMAIL FORM?
ABOUT
ABOUT COPY AND PICTURES
TESTIMONIALS EVENTUALLY WITH
IMAGES OF CLIENT LOGOS
ANCHORED LIST ARTICLES AND
PICTURES
ALL INSIDE PAGES HAVE THEHOME PAGEPRMAMRY NAVIGATION LINKS:
INNOVATION
CREATIVE
PACKAGING
PRINTING
ABOUT
SHOW ROOM
ESTIMATES
CONTACT
THE STORE
SOCIAL MEDIA> ••• • •
INSIDE PAGES
ESTIMATES
WITH UPLOAD FUNCTION OF PROJECT
DISCRIPTION THROUGH FORM
THE STORE
SIMILAR TO THE SHOW ROOM PAGE,
BUT WITH A DIFFERENT BACKGROUND
COLOR, TO CLEARLY DIFFERENTIATE
THIS PAGE FROM THE “SERVICES”
PAGES
ANCHORED LIST
PICTURES & DESCRIPTIONS
CAROUSEL OF IMAGES
CLICK ON LOGO WILL
LEAD TO HOME PAGE
SEARCH FUNCTION IN
THE UPPER RIGHT WILL
OPEN INPUT WINDOW ON
CLICK ON
MAGNIFYING GLASS
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 2206.04.14
WebsiteLanding PageImage - Innovative Packaging
Folder: Web
File: cc-website.psd
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 2306.04.14
WebsiteLanding PageImage - Big Names
Folder: Web
File: cc-website.psd
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 2406.04.14
WebsiteLanding PageImage - Beautiful
Folder: Web
File: cc-website.psd
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 2506.04.14
WebsiteLanding PageImage - Printing, Binding, Finishing
Folder: Web
File: cc-website.psd
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
BRANDING: C+C PACKAGING GUIDELINES PAGE 2606.04.14
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
WebsiteLanding PageImage - Green
Folder: Web
File: cc-website.psd
BRANDING: C+C PACKAGING GUIDELINES PAGE 2706.04.14
WebsiteHomepageThe website homepage will respond to devices. Background image on desktop will scale to a width of 1920 x 1080 pixels. The full width of the home page itself 960 pixels, with 20 pixels padding on left and right edges = content area is 920 pixels in width. See grid folder in .psd file.
Folder: webFile: cc-website.psd
Visual Identity
Basic Elements
Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel
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