Clare Hill, CMA

Contents CMA / TNS Content Marketing Industry Research

UK Trends

Audi Case Study

Cumberbatch Twitter Storm

UK Trends Dominating the Top 200 Circulated Magazines in UK The top three magazines in the UK The National Trust, Asda and Tesco

6/10 are content marketing titles

70% of the circulation of the top 10 magazines in the UK, reaching over 9 million consumers, and 84% of the top five

Fastest growing title is Waitrose +85%

UK Trends New entrants into consumer publishing from established brandsPaid for branded content Porter £5 cover price, most expensive in market Sports Direct, low end of retail market, £1 cover price

UK TrendsUnilever has signed a 7 figure deal as sponsor for The Guardian's Sustainable Business section Guardian Labs unit will produce branded content for it around that theme Distribution: 40m global traffic with 65% from overseas Credibility: The Guardian has a clear corporate and editorial commitment to sustainability The challenge: every word, picture or video will be picked over by the likes of Greenpeace and other NGOs. The Guardian will have to demonstrate its editorial independence as and when Unilever's sustainability credentials are challenged

Cedar’s BA High Life Cumberbatch Campaign