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The power of automation in PR
@stellabaylesstella@CoverageBook.com
Who is Stella?
Director: CoverageBook.com AnswerThePublic.com AnswerTheClient.com
Author: PRs Digital Resolution Award-winning SEO-PR specialist
In the next 45mins I will give you back 23
hours!
But first!
3 pitfalls of automation
1. Sentiment analysis • Machines don’t understand sarcasm
2. Analytics commentary
• Machines don’t know your business
3. Building relationships
• Machines can’t tell jokes
1. Sentiment analysis
2. Report commentary
3. Building relationships
3 pitfalls of automation
5 joys of automation
1. Insight & brainstorming
Insights…
Triggers
There can be many Qs…
Answer the queries5 ways to get more iPhone storage
Best photo storage on your gap year
10 Best of the Best Hard-drives
Best tech for bloggers
5 ways to share photos with your family
7 hours!
2.Getting the idea signed off
Meet for sign off
3.5 hours!
3.Sharing collateral
Sharing collateral
3 hours!
4.Story distribution
Story distribution
45% reply rate
Story distribution
3 hours!
5.Coverage reports
Coverage reports
www.CoverageBook.com
www.CoverageBook.com
Coverage reports
9 hours!
= 23 Hours
Your competitive advantage
1 new client each
Gisele Navarro - Head of Outreach at NeoMam Studios
My team used to spend countless hours compiling reports for marketing campaigns we launch for our clients on a daily basis. We launch a minimum of 4 campaigns every week, you can imagine how much time used to be spent on the reporting stage alone.
Since automating, we managed to free up big chunks of our time that we can now spend on relationship building once a campaign has been closed.
Heather Hansen, Assistant Director of Communications at Stanford Graduate School of Business
Since automating coverage reports I've been able to showcase campaign coverage in minutes and in a format that's widely shareable.
We now have more time for collaboration with rest of business such as the social team.
1.Don’t chase shiny things
2.Is there a problem?
3.Always review usage
BEWARE!
Appoint a head of tech?
Jeff Melton, MSL Group
What will YOU do with your 23
hours?
@stellabayles
stella@CoverageBook.com
Q&A
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