CRM and Marketing Internship Experience at The Walt Disney Company

Lola Lin’s

Portfolio CRM and Marketing

Professional Intern

The Walt Disney Company

Disney Destinations Marketing

about.me/lolalin

Hello! In the portfolio, you will find the samples that I have been working on during my 12-month internship with Disney, including eNewsletters, Holiday eCard, and Walt Disney World Magazines.

Due to corporate policy, not all information is distributable. Please contact me if you wish to learn more details. Thank you.

Walt Disney World eNewsletter Engagement/Relationship Building

Segmented Audience includes FL Residents, U.S., Canada,

and Annual Passholders(who bought annual tickets).

* All eNewsletter are completed by several partners and teams *

*Please click on the eNewsletter samples to experience the magic*

July 2013

Subject Line: Scare up fun with

MONSTERS UNIVERSITY Scare Games!

Audience:

Florida Residents

July 2013

Subject Line:

Passholder July News

Audience:

Annual Passholders

August 2013

Subject Line:

More Passholder News!

Audience:

Annual Passholders

September 2013

Subject Line: FL Resident—Fall brings

food, fun, savings and more!

Audience:

Florida Residents

September 2013

Subject Line:

Passholder News

Audience:

Annual Passholders

October 2013

Subject Line: FL Residents wait all year

for this…

Audience:

Florida Residents

October 2013

Subject Line:

Passholder News

Audience:

Annual Passholders

November 2013

Subject Line: 1. Holiday magic for FL Residents at Walt

Disney World Resort!

2. Special Holiday Magic just for Florida

Residents

November 2013

Subject Line: [First Name] your Fall

Disney Hello is here!

Audience:

U.S. and Canada Registrants

January 2014

Subject Line: FL Residents—This is the

year to be here!

February 2014

Subject Line: [First Name], your

February Disney “Hello” is here!

Audience:

U.S. and Canada Registrants

March 2014

Subject Line: FL Residents—Look what's

"growing on" this month!

Audience:

Florida Residents

April 2014

Subject Line: [First Name], Your

eNewsletter has a new design! is here!

Audience:

U.S. and Canada Registrants

May 2014

Subject Line: FL Residents— Catch the

latest ride at Magic Kingdom!

Audience:

Florida Residents

Disney Destinations Holiday eCard Engagement/Relationship Building

All lines of business- Disney Parks & Resorts, Disney Cruise

Line, Aulani (A Disney Hawaii Resort & Spa), Adventure by

Disney

* Holiday eCard is completed by several partners and teams *

Highly Customized to our Guests

Premier Annual Passholder Disneyland Annual Passholder Walt Disney World AP

Subject Line:

English: Bake a new [Last Name] Family Holiday Tradition

French: Un peu de magie des fêtes pour vous

Spanish: Un poco de magia para ti

Disney Cruise Line Aulani Adventure by Disney

Walt Disney World Stays Disneyland Stays General Guests

eCard Brings Sweet Magic to your home!

Mobile-friendly

design landing

page

Highly interactive

and engaging

design

Bake a Memory

with family &

Disney’s chef

Landing Pages

• Social Media Channels include:

1. Facebook (7 Pages- Walt Disney World,

Disneyland, Aulani, Adventure by Disney, Disney

Travel Professional, Walt Disney World Latino,

Disneyland Latino)

2. Instagram (Walt Disney World)

3. Pinterest

4. Google +

Facebook

Facebook

Disney Travel Professionals Facebook

Pinterest Instagram

Google+ • #MyDisneySweets has been

used 5 times on Pinterest

and 19 times on Instagram

Walt Disney World Magazine The Grown-Up Side of Disney Direct Mail sent to qualified audience

* WDW Magazine is completed by several partners and teams *

Fall & Holidays 2013

The Art Issue

Spring & Summer 2014

The Would You Believe Issue

Thank you ! If you have further

questions, please feel free

to contact me at

lola.lin@temple.edu