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OUR CLIENTS
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
SOCIAL-ALONG WITH US: #CULTFOLLOWING
@CULTLDN @CAMILLAMARYROSE
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
HOW TO GROW SOCIAL MEDIA FOLLOWERS,
THE RIGHT WAY
1 KNOW WHERE YOU NEED TO BE.
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
CHLOE ROSEExample Influencers
KNOW YOUR SOCIAL PLATFORMS
FACEBOOKINSTAGRAM SNAPCHAT
LINKEDIN WHATSAPPTWITTER
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
VISUAL BASED PLATFORMS
CHLOE ROSEExample Influencers
KNOW YOUR SOCIAL PLATFORMS
FACEBOOKINSTAGRAM SNAPCHAT
LINKEDIN WHATSAPPTWITTER
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
LINK BASED PLATFORMS
CHLOE ROSEExample Influencers
FACEBOOKINSTAGRAM SNAPCHAT
LINKEDIN WHATSAPPTWITTER
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
KNOW YOUR AUDIENCE
CHLOE ROSEExample Influencers
FACEBOOKINSTAGRAM SNAPCHAT
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
PERSONAL SHARING PLATFORMS
NEWS UPDATES
KNOW YOUR AUDIENCE
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
USE SOCIAL TO EXTEND THE STORY OF YOUR PRODUCT OR SERVICE
AND DON’T FORGET TO COMMUNICATE WHERE AND HOW IT IS NATURAL FOR YOUR CUSTOMER.
TAKEAWAY
2 CA$H CA$H MON£Y BIT£H
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
£5 A DAY COULD SAVE A CHILD OR BUILD A BUSINESS.
CHLOE ROSEExample Influencers
FACEBOOKINSTAGRAM SNAPCHAT
LINKEDIN WHATSAPPTWITTER
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
KNOW YOUR AD UNITS
CHLOE ROSEExample Influencers
FACEBOOKINSTAGRAM SNAPCHAT
LINKEDIN WHATSAPP
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
KNOW YOUR AD UNITS
DEEP AUDIENCETARGETING GEO
1-2-1 ORGANIC
ADS. HAVE SOME FUN WITH IT! PLEASE.
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
HELLO STUDENT CELEBRATE
HALLOWEEN WITH 1,600 STUDENTS FOR
UNDER £100
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
PHILOSOPHY REACHES
250,000 PEOPLE FOR UNDER £50
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
CAMILLA CELEBRATES HER
BIRTHDAY FOR JUST £5!
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
YOUR MARKETING BUDGET MUST INCLUDE PAID ADS.
TAKEAWAY
3 LEAD GENERATION
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
IT’S NOT ABOUT HOW MANY FOLLOWERS YOU HAVE.
IT’S ABOUT HOW MUCH MONEY YOU’RE MAKING!
CHLOE ROSEExample Influencers
HOW CAN YOU DRIVE SALES?
FACEBOOKINSTAGRAM SNAPCHAT
LINKEDIN WHATSAPPTWITTER
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
CHLOE ROSEExample Influencers
HOW CAN YOU DRIVE SALES?
FACEBOOKINSTAGRAM
SNAPCHAT
LINKEDIN WHATSAPPTWITTER
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
HEY, WE’VE ALL GOT DIRECT LINKS
SOWWIE, NO OUTLINKS FROM ME
CHLOE ROSEExample Influencers
THINK ABOUT THE FLOW…
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
CHLOE ROSEExample Influencers
THINK ABOUT THE FLOW…
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
INTERCHANGE
Launch London’s latest co-working space, based in the heart of Camden
THE BRIEF
WHAT WE DID
BRIEF CONSIDERATIONSTargeting SMB’s with a view to developing the Interchange brand as the home of creative businesses in London
An innovative content strategy supported by social advertising to drive lead generation, and ultimately, rental of space within the Interchange building. Brand awareness promoted through 360 video campaign as well as periscope tours of the office to prospective tenants
£16K TOTAL AD SPEND
3.1M SOCIAL REACH
12.5K WEBSITE CONVERSIONS
530 QUALIFIED LEADS GENERATED
4.2K FOLLOWERS GAINED
FOCUS ON QUALITY OVER QUANTITY TO DRIVE SALES
TAKEAWAY
4COLLABORATE
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
INFLUENCER MARKETING IS VITAL TO GROWING A RELEVANT FAN BASE!
SOURCE
92% OF PEOPLE TRUST RECOMMENDATIONS FROM
INDIVIDUALS (EVEN IF THEY DON’T KNOW THEM) OVER BRANDS.
SOURCE
8 IN 10 OF THE MOST INFLUENTIAL PEOPLE FOR TEEN AUDIENCES ARE
YOUTUBE STARS. THAT NUMBER KEEPS GROWING EVERY YEAR.
SOURCE
Otterbox partner with micro-influencers to
drive awareness for the brand across the
festival season. The #SummerofSymmetry campaign achieved 5.5M impressions
x
#SUMMEROFSYMMETRY
INFLUENCERS SEE THEIR HIGHEST FAN GROWTH WHEN TAGGING EACH OTHER IN THEIR POSTS.
COLLABORATE TO ACCELERATE.
ALSO. BRANDS HELPING BRANDS, IT’S REALLY COOL AND PEOPLE LOVE IT!
THINK BEYOND THE BACKYARD FOR GROWING YOUR COMMUNITY
TAKEAWAY
5CELEBRATE YOUR FANS!
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
YOUR FANS ARE OUR STRONGEST MARKETING TOOL. USE IT!
Example Influencers
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
MY FLASH TRASH GREW TO MASS
SALES BY BUILDING A SUPER FAN NETWORK
Example Influencers
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
KAYLA ITSINES BUILT A SHARING MECHANIC INTO HER BIKINI BODY PROGRAMME. SHE IS
NOW FOURTH-RICHEST YOUNG
WOMAN IN AUSTRALIA WITH A $46 MILLION
FITNESS EMPIRE
TAKEAWAYTHINK ABOUT EVERY PLACE YOU CAN INCLUDE YOUR FAN! FROM
PRODUCT, TO PACKAGING TO MARKETING & SOCIAL SHARING!
6A COUPLE OF CHEATS
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
FOLLOW. EVERYONE
USE INSTAGRESS TO COMMENT ON RELATABLE POSTS
7DO SOME COOL SHIT
#CULTFOLLOWING @CAMILLAMARYROSE @CULTLDN
THANK YOU! GET IN CONTACT:
@CAMILLAMARYROSE CAMILLA@CULTLDN.COM
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