Dabur Strategy

Dabur

ABOUTIt was established in the year 1884 by Dr S.K Burman in Calcutta.

His basic motive was to manufacture Ayurveda drugs .

It is fourth largest FMCG company in India.

It is perceived as a Herbal brand.

Dabur India(BSE)282.352.01%Volume   4177925/01/2017,12:0:00

INTRODUCTION:

MISSION: To maximise share holder’s value by offering superior quality nature based products, that contribute in improving consumers life in personal care, health care and foods.

VISION: Dedicated to the health & well being of every household

MISSION AND VISION

BUSINESS STRUCTURE

BUSINESS STRUCTURE

FMCG POSITIONSAND SHARE

ANSOFF MATRIXThe Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth

MARKET PENETRATION

PRODUCT DEVELOPMENT

MARKET DEVELOPMENT

DIVERSIFICATION

BCG MATRIX

PRODUCTS AND PROMOTIONS

THANK YOU : நன்றி

K.MURALI RAJ