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Dabur
ABOUTIt was established in the year 1884 by Dr S.K Burman in Calcutta.
His basic motive was to manufacture Ayurveda drugs .
It is fourth largest FMCG company in India.
It is perceived as a Herbal brand.
Dabur India(BSE)282.352.01%Volume 4177925/01/2017,12:0:00
INTRODUCTION:
MISSION: To maximise share holder’s value by offering superior quality nature based products, that contribute in improving consumers life in personal care, health care and foods.
VISION: Dedicated to the health & well being of every household
MISSION AND VISION
BUSINESS STRUCTURE
BUSINESS STRUCTURE
FMCG POSITIONSAND SHARE
ANSOFF MATRIXThe Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth
MARKET PENETRATION
PRODUCT DEVELOPMENT
MARKET DEVELOPMENT
DIVERSIFICATION
BCG MATRIX
PRODUCTS AND PROMOTIONS
THANK YOU : நன்றி
K.MURALI RAJ