Deborah Lippmann & UNBXD: The Future of Mobile Product Discovery!

The Future of Mobile Product Discovery !Usability Guidelines, Best Practices and Deborah Lippmann’s

Approach to Experience-Driven Commerce

OBSERVATIONFew guidelines

but everyone is still

testing & learning© 2015 Unbxd Software Private Limited. All rights reserved.

RECENT SEARCHES

Clearly label recent searches to prompt shoppers to restart

their discovery process

© 2015 Unbxd Software Private Limited. All rights reserved.

Mobile shoppers tend to repeat searches, within the same session and in different sessions.

Recent searches should be shown first. Place

recent searches above other keyword suggestions

Query:Nsil cilor

ADVANCED SPELLCHECK

Key proximity errors are the most common errors on Mobile

© 2015 Unbxd Software Private Limited. All rights reserved.

Spellcheck on Mobile should account for key-proximity errors

1ST STEP – CATEGORY REFINEMENT

© 2015 Unbxd Software Private Limited. All rights reserved.

Make customers narrow down to a sub-category first. Especially for head queries.

Notice how the category filter is the most prominent

element on the page.

ONE-CLICK PRODUCT DISCOVERY

Seamless product discovery is even more important on mobile.

Expand window to reveal similar products

Go back to original results

© 2015 Unbxd Software Private Limited. All rights reserved.

NEW AVENUES

Use mobile specific avenues like notifications to show personalized recommendations

© 2015 Unbxd Software Private Limited. All rights reserved.

Recommendations in the notifications pane

DEBORAHLIPPMANN.COM

&

UNBXD

A CUSTOM SOLUTION FOR

DEBORAH LIPPMANN’S MOBILE SITE

© 2015 Unbxd Software Private Limited. All rights reserved.

-  Mobile Autocomplete -  Highly Relevant Site Search

6 Query Types

-  Mobile-friendly Refinement -  Advanced Error Tolerance -  Personalized Recommendations -  Drag & Drop Merchandising

BUSINESS IMPACT

© 2015 Unbxd Software Private Limited. All rights reserved.

28.6% Increase in Revenue

40% Increase in Conversion

Rate

45% Increase in Number of

Orders

KEY TAKEAWAYS

© 2015 Unbxd Software Private Limited. All rights reserved.

1.  Mobile Product Discovery: Search > Recommendations > Navigation!

2.  Desktop practices are not always meant for Mobile! !

3.  Usability should be your primary concern. Shoppers

are more likely to exit on Mobile due to a frustrating discovery process !

4.  Not every practice applies to your site. Mobile experiences are still nascent. Test, iterate and repeat!

Thank YouMonal Patel

monal@unbxd.com

302-276-4673

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