Digital Fridays - Viral vs Effective

VIRAL

EFFECTIVE

DIGITAL FRIDAYS:

FAVORABLE OPINION

PURCHASE INTENT

61% 42% 47% 42%

exposed to viral / unexposed exposed to viral / unexposed

5% more purchase intents after being exposed to

viral

ABX advertising benchmark index

ABX communicate a message

create awareness call-to-action

brand reputation

Viewers who laughed at the ribald humor often didn't recall what was being

advertised.

?

| EFFECTIVE |

Subway Training ABX = 139,5

http://www.youtube.com/watch?v=It9QyRijZUE

Subway Training

Philadelphia Cheesecake ABX = 135,7

http://www.youtube.com/watch?v=s3M63-igrj8

Philadelphia Cheesecake

Ziploc Space Bags 3rd place - Most Effective Ads of 2013 by ABX

http://www.youtube.com/watch?v=icpxJYqTtlk

Ziploc Space Bags

Dawn Saves Wildlife 4th place - Most Effective Ads of 2013 by ABX

http://www.youtube.com/watch?v=bssOKIcwOU8

Dawn Saves Wildlife

Pillsbury - Make Dinner Pop 5th place - Most Effective Ads of 2013 by ABX

http://www.youtube.com/watch?v=CHf_fzsf3W8

Pillsbury – Make Dinner Pop

| VIRAL |

Dermablend – Go Beyond The Cover 14 782 355 views

http://www.youtube.com/watch?v=9mIBKifOOQQ

Dermablend – Go Beyond The Cover

Blendtec - Will it blend? 16 696 926 views

http://www.youtube.com/watch?v=lAl28d6tbko

Blendtec - Will it blend? The iPad.

GoPro – Fireman saves kitten 20 286 631 views

http://www.youtube.com/watch?v=CjB_oVeq8Lo

GoPro – Fireman saves kitten

Kmart – Ship My Pants 20 642 146 views

http://www.youtube.com/watch?v=I03UmJbK0lA

Kmart – Ship My Pants

Pepsi Max – Test Drive 40 859 862 views

http://www.youtube.com/watch?v=Q5mHPo2yDG8

Pepsi Max – Test Drive

Old Spice – Smell Like a Man 47 881 532 views

http://www.youtube.com/watch?v=kHCDajKs17E

Old Spice – Smell Like a Man

Carrie - Telekinetic Coffee Shop 54 437 340 views

http://www.youtube.com/watch?v=VlOxlSOr3_M

Carrie - Telekinetic Coffee Shop

Evian – Baby & Me 72 221 189 views

http://www.youtube.com/watch?v=pfxB5ut-KTs

Evian – Baby & Me

Thank you 4 your attention