Digital Influence Workshop Series: How Businesses in Cambodia can get more Sales from Digital...

17:00 - 18:00 Workshop - Opportunities for Cambodia - What is Digital Marketing? - How to use Digital Marketing to drive sales

18:00 - 18:30 Question and Answer

18:30 - 19:00 Networking

AGENDA

WE ARE

Cambodia’s first specialised digital marketing agency

WHAT WE HAVE DONE

WHY CAMBODIA?

RAPIDLY GROWING NUMBER OF INTERNET USERS

2010 2011 2012 2013

0.3M

1.7M

2.7M

3.8M

(Ministry of Posts and Telecom, 2014)

EVERYONE IS ON MOBILE

126% Mobile Penetration

19 million Mobile Subscriptions

SO MANY CAMBODIANS ARE ON FACEBOOK

1.7 Million Cambodians on FB

Over 1000 people in Cambodia join

Facebook everyday

LITTLE FASHION

553,818 Facebook fans

LITTLE FASHION

CHATIME

HOW DID YOU HEAR ABOUT US?

Email?

HOW DID YOU HEAR ABOUT US?

Email? Website?

HOW DID YOU HEAR ABOUT US?

WWW.

Email? Social media?

HOW DID YOU HEAR ABOUT US?

WWW.Website?

WE GOT YOU HERE, HERE’S HOW YOU CAN GET YOUR CUSTOMERS

WHAT IS DIGITAL MARKETING?

Essentially, marketing on digital platforms

Real value comes when you know how to USE THE RIGHT

TOOLS TOGETHER

HOW TO DRIVE SALES WITH DIGITAL MARKETING?

MARKETING MESSAGE

LET MORE PEOPLE SEE CONVINCE SALES

FOUR SIMPLE STEPS

AUTOMATION MEASUREMENTOPTIMIZATION

MARKETING MESSAGE

LET MORE PEOPLE SEE CONVINCE SALES

FOUR SIMPLE STEPS

AUTOMATION MEASUREMENTOPTIMIZATION

STEP 1: MAKE MARKETING MESSAGE ATTRACTIVE TO TARGET MARKET

• Understand target market

• Make your message attractive to target market

• Place message on where your target market is on

MARKETING MESSAGE

LET MORE PEOPLE SEE CONVINCE SALES

FOUR SIMPLE STEPS

AUTOMATION MEASUREMENTOPTIMIZATION

STEP 2: PUT MARKETING MESSAGE IN FRONT OF MORE PEOPLE

These are the ways you can do it with digital marketing:

• Facebook - Good content and Facebook ads !

• Google - Good content on website and Google AdWords !

• Email - Email list and regular emails

MARKETING MESSAGE

LET MORE PEOPLE SEE CONVINCE SALES

FOUR SIMPLE STEPS

AUTOMATION MEASUREMENTOPTIMIZATION

STEP 3: CONVINCE THE PEOPLE WHO SEE YOUR MARKETING MESSAGE

• Inspire trust over time

• Give them more reasons to say yes

• Call to action

MARKETING MESSAGE

LET MORE PEOPLE SEE CONVINCE SALES

FOUR SIMPLE STEPS

AUTOMATION MEASUREMENTOPTIMIZATION

STEP 4: MAKE THE SALE

• Upsell - !

• Follow up -

MARKETING MESSAGE

LET MORE PEOPLE SEE CONVINCE SALES

FOUR SIMPLE STEPS

AUTOMATION MEASUREMENTOPTIMIZATION

CONNECT WITH US!

WEBSITE: www. digitalinfluencelab.com

!

EMAIL: hello@digitalinfluencelab.com