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17:00 - 18:00 Workshop - Opportunities for Cambodia - What is Digital Marketing? - How to use Digital Marketing to drive sales
18:00 - 18:30 Question and Answer
18:30 - 19:00 Networking
AGENDA
WE ARE
Cambodia’s first specialised digital marketing agency
WHAT WE HAVE DONE
WHY CAMBODIA?
RAPIDLY GROWING NUMBER OF INTERNET USERS
2010 2011 2012 2013
0.3M
1.7M
2.7M
3.8M
(Ministry of Posts and Telecom, 2014)
EVERYONE IS ON MOBILE
126% Mobile Penetration
19 million Mobile Subscriptions
SO MANY CAMBODIANS ARE ON FACEBOOK
1.7 Million Cambodians on FB
Over 1000 people in Cambodia join
Facebook everyday
LITTLE FASHION
553,818 Facebook fans
LITTLE FASHION
CHATIME
HOW DID YOU HEAR ABOUT US?
Email?
HOW DID YOU HEAR ABOUT US?
Email? Website?
HOW DID YOU HEAR ABOUT US?
WWW.
Email? Social media?
HOW DID YOU HEAR ABOUT US?
WWW.Website?
WE GOT YOU HERE, HERE’S HOW YOU CAN GET YOUR CUSTOMERS
WHAT IS DIGITAL MARKETING?
Essentially, marketing on digital platforms
Real value comes when you know how to USE THE RIGHT
TOOLS TOGETHER
HOW TO DRIVE SALES WITH DIGITAL MARKETING?
MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
STEP 1: MAKE MARKETING MESSAGE ATTRACTIVE TO TARGET MARKET
• Understand target market
• Make your message attractive to target market
• Place message on where your target market is on
MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
STEP 2: PUT MARKETING MESSAGE IN FRONT OF MORE PEOPLE
These are the ways you can do it with digital marketing:
• Facebook - Good content and Facebook ads !
• Google - Good content on website and Google AdWords !
• Email - Email list and regular emails
MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
STEP 3: CONVINCE THE PEOPLE WHO SEE YOUR MARKETING MESSAGE
• Inspire trust over time
• Give them more reasons to say yes
• Call to action
MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
STEP 4: MAKE THE SALE
• Upsell - !
• Follow up -
MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
