Digital Marketing Trends Panel Discussion at University of Colorado Denver

PREPARED FOR

University of Colorado Denver

Ann Oleson, CEO

PANEL DISCUSSION

CONVERGE CONSULTING | 10.7.16

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About Converge

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What’s New & Next

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Inbound Marketing

CONVERT DELIGHT

Search EngineOptimization

(SEO)

Inbound Content Offers

Social Media

PaidAdvertising

ATTRACT

Calls-to-Action (CTAs)

Landing Pages

Forms

Retargeting

Amplification

Content Strategy

OngoingEngagement

User Experience

(UX)

Measurement

STRANGERS VISITORS STUDENTS PROMOTERS

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Career Journey

CareerJourney

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Digital Advertising Trends

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Digital Advertising

Digital Marketing TrendsGeofencing

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dealerstrong.com

Digital Marketing TrendsIP Targeting

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linkedin.com

cmglocalsolutions.com

Digital Marketing TrendsNative Advertising

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fipp.com

Digital Marketing TrendsInstagram Advertising

13weplay.com

Digital Marketing TrendsFacebook Canvas Ads

14reshiftmedia.com

Digital Marketing TrendsVoice Search

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theamericangenius.com

Digital Marketing TrendsExpanded Text Ads

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adwords.google.com

Digital Marketing TrendsContent Offers

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What Marketing Students Need to

Know to Be Competitive

Inbound Certification

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All of our interns take the Inbound Certification. It’s a great overview of digital marketing best practices and easy to complete within a week or two.

Inbound Certification

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HubSpot Academy offers several free certifications to boost your resume. Check out the full list of certifications here: https://academy.hubspot.com/certification

Google Analytics Certification

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90minutes, 70 questions & 80% pass requirement. Valid for 18 months after passing.https://analyticsacademy.withgoogle.com/

StrengthsFinder

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LinkedIn Skills + Strengths

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LinkedIn Certifications

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Contact Info

Ann OlesonFounder & CEOConverge Consultingconvergeconsulting.organn@convergeconsulting.org@anncoleson

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