Emrooz Marketing Research Co. (EMRC) Credential

EmroozMarketing Research Co.

2012Exclusive Membership in

Gallup international & Membership in

Statistical Center of Iran

1999EMRC started

(Qual & Quant Researches)2002

EMRC Establishment

2008Retail Audit Dept.

Establishment 2011Official Membership in IMCA

2003Partner of KMR on TGI project

2009Official Membership in

ESOMAR

EMRC Background

Media Research Dept. Initiation

EMRC Structure

Management TeamSales and Marketing

HR Finance Admin

Consumer Retail Media Customized research

Desk Research

Qual

Quant

General Support

Consumer Panel

Technical Support

EMRC has a fixed staff of well-trainedinterviewers, professional researchersand local teams in 20 cities indicatingEMRC would be capable of providingservices simultaneously in urban andrural districts all over the country. Tehran

Karaj

TabrizUremia

Rasht

Sari

Gorgan

Mashhad

Qazvin

Sanandaj

Kermanshah

Hamedan

Khorramabad

Ahvaz

BushehrShiraz

Kerman

Yazd

Esfahan

Caspian Sea

Persian GolfSaudi Arabia

Iraq

Kuwait

Armenia Azerbaijan

Turkmenistan

Afghanistan

Pakistan

Turk

ey

Ardebil

FMCG

Auto

Telecom

Bank & Insurance

House Hold

Other Clients

FMCG

Auto

House Hold

Customized Research Department (Quantitative & Qualitative)

Researches

B2B

Census &Distribution

Price

Advertisement

ConsumerProduct

Media

Band

Research Services

Consumer

Demographic

Psychological

Usage & purchase behavior

Decision Making Process

Satisfaction

Contents Analysis

Copy test

Product

Packaging test

Concept test

Product/Taste test

Competitor products

Product Features

Tendency towards product

Media

Media audience

Media usage habits

Choosing the right media to

advertise

Contents Analysis

Brand

Attribute

Equity

Image

Positioning

Preference

Loyalty

Penetration

Awareness

Usage

Research Services

B2B

Market Analysis

Competition Analysis

Benchmarking

Wholesalers

Retailers

Census & Channels

Census of the universe

Potential Distribution

channels

Distribution Channels

Evaluation

Price

Sensitivity

Elasticity

Cost effectiveness

Discounts

Reasonable price

Advertisement

Effectiveness

Copy test

Concept test

Quantitative ResearchMethods

Face to Face Interviewing (F2F) / Paper & Pencil Interviewing (PAPI) Central Location Test (CLT) Door to Door Interview (D2D) Interview in Public Location

Computer-assisted telephone interviewing (CATI)

Computer Assisted Web Interviewing (CAWI)

Computer Assisted Personal Interviewing (CAPI)

Mystery Shopping

Gang Survey

Hybrid Gang

Desk Research

QualitativeResearchMethods

In-Depth Interviews (IDI)

Focus Group Discussions (FGD)

Mini-group Discussion (MGD)

In-Paired Interviews (IPI)

In-home Visit (IHV)

Shop Along

Ethnographic Research

EMRC Exclusive Products

Media and Advertising Research

Media Monitoring

TV 6 local channels All Provincial Channels (By Order)

Radio 7 channels (By Order)

NP & MG 72 topics

Total cost of media advertisements

Total cost of advertisements in each media

Cost trends of media advertisements

Number of TV, NP and MZ advertisements

Total time duration of TV advertisements

Total size of NP and MZ advertisements

Average cost and size of each media advertisement

Share of each media channel in total cost of advertisements

Broadcasting conductor

Outputs

Outdoor & Online Advertisements

Tracking Outdoor

Websites

Super Bus Billboard Street board Lamppost Banners Bridges Subway Airport Train Station

List of Top 200 Iranian Websites extracted from Alexa.

Client Order Web lists

Advertising Media Planning Consultancy

Research Methodology: Longitudinal Descriptive

Survey

Data Collection Method: Face to Face Interview

PAPI (Paper and Pen Interview)

Period: Seasonally

Data collection duration: One Week

Geographical Coverage: Tehran

Sample: 1000 Households

Reach

Average Frequency

GRPs

CPT

SECIndexes

TV Rating

Extraction of efficiency indexes related to the Advertising campaign

Presenting quantitative amounts of indexes

TV related dataPress related data Advertising Campaign

Choices/MRV Software

Target Group Index (TGI)

Demographic, Life Style, Time Diary, Consumption and Purchase Behavior, Media Habit

F2F + Self Completion

Choices Software

15 Product Categories

Over 50% of Urban Population (+15 years old)

Tehran & 16 Major Cities

10,000 households Annum (Two wave of 5000 households) Sample Size

Geographic Coverage

Population Coverage

Product Coverage

Software

Recruitment

Infinity Of Crossing

TGI project started since 2003in Iran and has been executedcontinuously until now.

Demographic characteristics

Target group analysis

Usage Pattern Consumption Level Product /Brand Penetration Study trends Market segmentation Analyzing shopping behavior Substitute Products

Analyzing consumer life style

Gaining Information on values and

believes

Brand positioning

Market segmentation

Identification of effective factors on

consumer choice

Advertising Campaign design based

on target group attitudes and life style

Hours of being exposed to advertisement Daily activities plans Designing appropriate campaigns

Identification of audience usage pattern in different occasions

Study trend of most important change in audience life

Consumer segmentation based on life conditions

Identification of target group characteristics

Target Group’s Media habit Optimize Media Planning To increase advertising plans

effectiveness– Reach– Frequency– GRP

Creative message for Ads.

TGI Outputs

Demographic

Media Habit

Life event

Daily Plan

Life Style

Products & Services

Target Group Analysis Demographic Characteristics

Attitudes and life styles

Market Segmentation

Study market segments

Design specific marketing and advertising plans for

each segment

To Optimize Media Plans

Optimum budget for advertising plans

To design advertising plans

To estimate advertising plans effectiveness indices

Correspondents Mapping

Brand Positioning

To create advertising messages

Trend Analysis

Study trend of products and services usage Patterns

AnalysisTools & Methods

Correspondence Mapping

Trend

Media Report

Cluster Analysis

Chaid

Retail Audit

Retail Audit

Geographic Coverage Tehran & 14 major cities

Sample Size 1700 outlets

Distribution Channels 8 distribution channels including:

Supermarket & Co-Ops, Large, Medium & Small Groceries, Kiosks, Cosmetic shops & Pharmacies

Products Categories Food & Non-Food

Reporting Software:

By Order Projects

Census

Price Audit

and any particular project related to retailing

Average retail sale price (RSP)

Sales volume Purchase volume Volume share Purchase share Sale value Value share Share in shop handling

Numeric handling distribution Weighted handling distribution Numeric stock distribution Weighted stock distribution Out of stock Weighted out of stock Cost of out of stock Stock cover in days Share In shelf Closing stock count

RA Outputs

Price

Stock

Sales

www.emrc.info

Global TGI Partner: www.globaltgi.com

Listed by ESOMAR: www.esomar.org

Member of Gallup International: www.wingia.com

Emrooz Marketing Research Co. (EMRC)

No. 7, Sheikh Bahaeie Sq, Tehran, Iran

Tel : +98 21 88 620 500Fax : +98 21 88 054 753

E-Mail: emrc@emrc.com