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FACILITATING GOODSPRODUCTS – MARKETING.
WHAT IS FACILITATING GOODS?• They are the tangible elements that are
consumed or used by the consumer along the service process.• Tangible elements that are consumed or
used by the consumer or used by the consumer along the service process.• Service provides often use this to
differentiate their service process.
• There are two types of facilitating goods : Dominant Goods & Peripheral Goods.• It is short term.• And supporting good.• Help in proper functioning of goods.• Considered as an expense.
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