Fantasy Sports Digital Marketing

Scott Brand

Proposal to fantasy sports

start up

Who is Scott Brand?

Establish KPI’s with an

Eye on ROI

SEO Certified

Ensure accurate tracking of advertising

campaigns, measure performance, optimize,

and make recommendations

Mobile Centric Analytics Reports

Test new channels seeking

innovative ways to reach potential

customers

Pandora

Madden Display Campaign

Interstitials

Manage and build upon email

campaigns

Identify, negotiate and close media

buys with ad partners

PPC Certified

Confirm the target demographic,

pivot as necessary based upon

new data.

Inspirations for Youth Demographics by age

Use compete for competition data

Organic SEO Rankings

Ranked first and second for top

keywords

Social Media = Customer Service

Manage Social Media

Improve Organic Search

Visibility via Taxonomy

Use anchor text for business units like

Assurant Employee Benefits

Move the Business Units Navigation

Icons Above the Fold

Content is King

Mobile Design

Video Based Solution Center

Implement Video Marketing

Campaigns

Lead the Analysis, Verification and

Implementation of Marketing Plans