Fast But Still Furious: Why Speed Isn't Enough

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DANA DITOMASO

FAST BUT STILL FURIOUS:WHY SPEED ISN’T ENOUGH

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Website Performance

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Let’s think bigger.

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I know, it’s important.

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People hate waiting.

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Google hates waiting.

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Improving Site Speed

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I’m not here to tell you about plugins.

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Go to the source —server-side.

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Bookmark gtmetrix.com

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Some of the common issues we see…

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1. Slow Server Responses

Shared Hosting WPEngine

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2. Browser Caching

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3. Set a Cache Validator

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4. Enable gzip Compression

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Let’s move past speed.

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Does Google know what to index?

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Stop your dev server from being indexed.

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site:yourdevdomain.com

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Don’t neglect Google Analytics.

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Please use Google Analytics.Or anything.

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Don’t use a new property when you launch a new site.

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Even better, use Google Tag Manager.

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But remember:Events are not goals.

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Featured Snippets are the future.

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HOW TO GET FEATURED SNIPPETS

1. Identify a simple question that’s asked regularly about what you do.

2. Write a clear and direct answer to the question.3. Offer more information beyond that actual answer.4. Make it easy for Google to find.

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Even if you lose the snippet, you have great,

useful content.

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AMP:Accelerated Mobile Pages

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The web takes too long.

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Even Facebook will besupporting AMP.

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AMP does limit what you can do.

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Yes, there are plugins.

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It’s the little things.

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Don’t forget trailing slashes.

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Buttons:Name them accurately!

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Embedded Maps:Lock them!

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Font Size:It really can’t be too big.

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Your New Guiding Principles

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Am I making this someoneelse’s problem?

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If I ignore this, will it make someone else have to

work harder?

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Be a considerate developer.

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THANK YOU!

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