Finding Strategy in Your Story with Andy Busam

F I N D I NG S T RAT E GY I N YOU R S T O RY

AN DY B US AM | D I G I TA L D IR EC T OR , OUR S TAT E M AGA Z I N E

C A R L G O E RC HMR. N ORTH C AR OL I N A

S O W H AT ' S T H E PR OB L E M ?

"YO U NE E D MOR E CO NT E NT , " T HEY S A I D .

A P L A N D E S I G N E D TO ACH E I V E A N OV E RA L L G OA L

S T RAT E GY:

C U LT I VAT E A P L A N FR OM YOU R OR I G I N S TO RY

T HE OU R STAT E CO NT E NT S T RAT E GY

A N EM O T I ON T HAT P U S H ES U S T O F I L L T HE G A P S IN OU R K N OW L E DG E

– N E I L DE GRAS S E T Y SON

“ The people who don’t ask questions remain clueless throughout their lives.”

–EL I Z AB ET H HUDS ON

“ I want to tell stories our readers didn't know they wanted to hear, and answer questions

that can't be solved by a search on Google.”

T H I S I S T H E E N E R GY , T HE MOV EM EN T B E H IN D YO U R CU R I O S IT Y

BE A UT Y

N ATU RE

FOOD

TRAV E L

N OS TA LG I A

TH E C U R I O US C A R O L I N I A N

• Became a sponsored series that generated revenue

• Inspired readers to learn about and appreciate NC

• Answered questions, which has an SEO benefit

–A LB ERT E I N ST E I N

“I have no special talents. I am only passionately curious.”

• Do you know your story?

• Do you have a content strategy that's working?

• How can you mine your story for the defining factors that will help you achieve your goals?

Q U E S T IO N S ?

CO NTACT M E

A NDY BU S A M | D I G I TA L D I R E C T O R , O U R S TAT E M AG A Z I NE

A BU S A M @ O U R S TAT E .C O M@ A NDY B U S A M