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GROWTH HACKING:
Offbeat Ways To Grow Your Business
Hi, I’m Sujan Patel
I run Web Profits, a marketing agency that help companies leverage growth marketing
I am the co-founder of SaaS startups, ContentMarketer.io & Narrow.io
I'm a regular contributor at Inc., Forbes, WSJ & Entrepreneur
I'm the author of Content Marketing Playbook & 100 Days of Growth
➔ 15,000+ Customers using social advertising, inbound
marketing, word of mouth & customer delight
➔ 5000+ Customers using inbound marketing,
community, word of mouth & snarky responses
➔ 1,000+ Customers using word of mouth & influencer
marketing
➔ 10,000 Users using word of mouth, community &
influencer marketing
GROWTH HACKING IN ACTION
GROWTH HACK EXAMPLE: SNARKY RESPONSE
AGENDA
1. What is Growth Hacking?
2. Growth Framework
3. Growth Hacktics
4. Questions!
WHAT IS GROWTH HACKING?
“Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, actionable approach to capitalize on opportunities and ideas that drive business growth.” - Me
GROWTH FRAMEWORK
WHAT YOUR PROBLEM?
SIMPLE GROWTH FRAMEWORK
1. Define your goals (be specific!)2. Brainstorm ideas3. Identify resources4. Prioritize 5. Execute6. Measure 7. Rinse & Repeat
Example of my simple framework: http://bit.ly/growthframework
HOW TO PRIORITIZE
Startups: Prioritize based on highest impact, least effort
Everyone Else: Prioritize based on highest potential gain, least time to implement
GROWTH HACKTICS
HACKTIC #1: NPS SURVEY
Leverage promoters for reviews, social shares, & testimonials
Recommended Tools:• Wootric.com• Promoter.io• Satismeter.com• Asknice.ly
ASKNICE.LY’S NPS TESTIMONIALS
HACKTIC #2 HANDWRITTEN CARDS
Recommended Tools:• Maillift.com• Bond.co• Hire a college student
majoring in art or graphic design
HACKTIC #3 SECONDARY SEO
Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/
ANSWER QUESTIONS ON QUORA
https://www.quora.com/What-is-the-best-email-automation-tool-for-cold-emailing-prospects-for-small-businesses-which-integrates-with-close-IO
HACKTIC #4 CREATE A COMMUNITY
BUILD REAL RELATIONSHIPS
SHARE EVERYTHING YOU KNOW
HACKTIC #5 SURVEY BASED RETARGETING
Marketizator.com
HACKTIC #6 REFERRAL PROGRAM
Tested using Intercom message
Applied winner to the main dashboard
GET ATTENTION ON SOCIAL MEDIA+
COLD EMAILS +
RETARGET WITH CONTENT MARKETING
HACKTIC #7 SMART COLD EMAILS
HACKTIC #8 USE FACEBOOK ADS TO TEST HEADLINE COPY
HACKTIC #9 LET CUSTOMERS WRITE YOUR HEADLINE COPY
USING SURVEYS
Survey users using Qualaroo asking a simple question, “Describe our product/service in one sentence?” Then use the answers as headline copy
HACKTIC #10 INCREASE LEADS & CONVERSIONS WITH LIVE CHAT
Add live chat on pricing page, during checkout process & timed based
LEADCHAT
Leadchat has smart live chat prompts that are triggered by time & sessions and a live chat team to turn charts into leads.
HACKTIC #11 THANK YOUR CUSTOMERS
Add live chat on pricing page, during checkout process & timed based
HACKTIC #12 CREATE RESOURCES/EBOOKS/TOOLS
HACKTIC #13 TROLL EVENTS
SujanPatel.com
@SujanPatel
Snapat.me
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