From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation

From Keywords to ContentA Data Driven Approach to Blog Ideation and Strategy

Presented by: James Svoboda @realicityDownload: www.webranking.com/presentation

MN Blogger Conference

download: www.webranking.com/presentation

James SvobodaCEO WebRanking, Co-Founder MnSearch

t: @realicity e: james.s@webranking.com b: www.webranking.com/blog

November 2015

SWEET & DELICIOUS BLOGGING

THE START

Credit: appnova.com

IDEAL BLOGGING

Credit: gettyimages

REAL BLOGGING

Credit: thedailybeast.com

EVOLVE YOUR WRITING & RESEARCH PROCESS

Credit: patheos.com

RESEARCH LISTS: Websites, Topics, Keywords…

Credit: notonthehighstreet.com

SEARCH for INSPIRATION

TYPES of SITES

RELATED SEARCHES = TOPICS

WIKIPEDIA VARIETIES, TYPES & LISTS = TOPICS

TOPICS & SUBCATEGORIES

WHAT ARE YOUR TOPIC THEMES?

KEYWORD RESEARCH TOOLS

Google Analytics Organic Search

Google Analytics Site Search

Google Search Console & Bing Webmaster Tools

Google AdWords & Bing Ads – Search Terms

Google AdWords +Keywords Option

AdWords +Keywords Shows You New Variations

SEARCH SUGGEST & AUTOCOMPLETE

KeywordTool.io & UberSuggest.org

AdWords Keyword Planner: Keyword Option

AdWords Keyword Planner: URL Option

CAUTION!

Credit: reddit.com

SEARCHING for KEYWORDS

DON’T GO TOO BROAD for BLOG POSTS

NARROW DOWN YOU BLOG IDEAS

Google Keyword Planner + Filters To Trim Your List

Track Your Keywords in a Spreadsheet

KeywordTool.IO

KeywordTool.IO – QUESTIONS

ADD to YOUR KEYWORD SPREADSHEET

ADD MONTHLY VOLUME (from AdWords)

COMBINE LISTS & REMOVE DUPLICATS

GROUP into THEMES

1st - IDENTIFY & REMOVE UNWANTED

2nd - GENERAL, STAND ALONE & MAIN THEMES

3rd – SUBSTANTIAL THEMES

4th – NEED & DEMOGRAPHIC THEMES

5th - QUESTIONS

NOW WHAT?

Check Volume Keywords Against Search Results

#1 LISTING is a “Made for AdSense” Site

Check Questions Also

Some Have Very Few Answers

QUORA ANSWERS = OPPORTUNITY

What To Do With These Words?

Remember Those Themes?

• Stand-Alone Post Ideas• Post Series Ideas• New Blog Categories• New Blog Tags• Round-up Posts• FAQ Posts• How-To Posts• “For” Posts• Videos Posts

Choose Main, and Segment Into “Go-for” List(s)

Brainstorm Blog Topics

Use Keyword Variations in Blog Posts

• Post Titles & Headlines• Meta Titles & Descriptions• Post Sub-Headings &

Content Sections• Word Variations to Avoid

Repetition & Expand On-Page Search Terms

• Blog Image Ideas and Image Alt Tags

• Post Categories• Post Tags• YouTube Video Embeds• Q&A Content

Keep Feeding Google Keyword Themed Content

MN Blogger Conference

download: www.webranking.com/presentation

James SvobodaCEO WebRanking, Co-Founder MnSearch

t: @realicity e: james.s@webranking.com b: www.webranking.com/blog

November 2015

THANK YOU!

From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

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