View
64
Download
0
Category
Preview:
Citation preview
@uberflip#uberwebinar
Stick Around For a Demo
WINTER IS HERE!
ARE YOU FROZEN ON HOLIDAY CAMPAIGN PLANNING?
@uberflip#uberwebinar
Interactive Content
FOR HOLIDAY CAMPAIGNS
1.) Add an engaging spin to your
content with themes and two-way
conversations
2.) Re-gift your content for the right
audience by repurposing what you
already have
3.) Create fun experiences for your
audience
WARM UP YOUR MARKETING
@uberflip#uberwebinar
IT’S PRETTY EASY…
@uberflip#uberwebinar
91% of buyers prefer
more interactive/visual
content that can be accessed on demand.”
“- Demand Gen Report
IT’S WHAT YOUR AUDIENCE WANTS
@uberflip#uberwebinar
Adding an interactive component
increases engagement
and adds value for your audience!
WHAT HAPPENS WHEN YOU MAKE IT INTERACTIV
E?
WHAT ARE THE BENEFITS?
Calls to action that
deliver higher click-
through rates
WHAT ARE THE BENEFITS?
Calls to action that
deliver higher click-
through rates
5x industry average
increase in lead
conversion rates
Calls to action that
deliver higher click-
through rates
5x industry average
increase in lead
conversion rates
Better data for lead
scoring and faster
MQL creation
WHAT ARE THE BENEFITS?
@uberflip#uberwebinar
What happens to all the
data you collect?
Streamline new data into your
marketing automation forms
Collect more detailed
information from your prospects
Provide your sales team with
more qualified leads
ARM YOUR SALES TEAM
@uberflip#uberwebinar
REGIFTING YOUR
CONTENT
@uberflip#uberwebinar
TRY NEW WRAPPING PAPER…
Same great content
@uberflip#uberwebinar
TRY NEW WRAPPING PAPER…
Same great content
New exciting features
@uberflip#uberwebinar
Use the themes &
messages of your core
content to create related
pieces that build the
strength of your brand’s
connection.
REPURPOSE YOUR CONTENT
@uberflip#uberwebinar
THEMES
@uberflip#uberwebinar
How do you make it relevant?
What can you repurpose?
What’s your goal?
DEVELOPING YOUR PLAN
@uberflip#uberwebinar
WINTER THEMES – USE YOUR CALENDA
R!
December
Chanukah
Winter Solstice
Cat Herders Day
Festivus
Christmas
January
New Year’s Day
Elvis Presley’s Birthday
Martin Luther King Jr. Day
Poetry at Work Day
Opposite Day
February
Super bowl
Groundhog Day
Valentine’s Day
Flag Day in Canada
Chinese New Year – Year of the
Dog
@uberflip#uberwebinar
THIS IS A GREAT PIECE OF CHOCOLATE
@uberflip#uberwebinar
BUT SO IS THIS HOT CHOCOLATE…
@uberflip#uberwebinar
AND THIS CAKE…
@uberflip#uberwebinar
AND THESE TRUFFLES…
@uberflip#uberwebinar
Benchmark
Yourself
Test Your Knowledge
See How You Compare
Get Your ROI
What's Your Roadmap
BREAK IT DOWN FOR YOUR AUDIENCE
…Are you making it easy for your audience?
Break your content down into
snackable portions.
@uberflip#uberwebinar
REPURPOSING IN ACTION
Interactive Infographic
@uberflip#uberwebinar
REPURPOSING IN ACTION
White PaperInteractive Infographic
@uberflip#uberwebinar
REPURPOSING IN ACTION
White PaperInteractive Infographic Seasonal Worksheets
@uberflip#uberwebinar
Core Asset(white paper, ebook, interactive content, video….)
2-pagers
Calculator Assessment
Webinars
Survey Contest
Worksheet
QuizProduct Picker
Infographic,
SnapApps
Blog posts Guest blogs
Large-Form Assets
Mid-Form Assets
Short-Form Assets
YOU’VE GOT OPTIONS
@uberflip#uberwebinar
Survey
Interactive
Infographic
Calculator
Quiz
Interactive
Video
Assessment
Ebook
White Paper
Success Story
TO
PM
IDD
LE
BO
TT
OM
CONVERSATIONS ACROSS THE FUNNEL
@uberflip#uberwebinar
Blog post White Paper
Event
Success
StoriesDemo
Request
Early Stage: Awareness
Middle Stage: Consideration
Late Stage: Decision
Webinar
NO RANDOM ACTS OF INTERACTIVE
@uberflip#uberwebinar
Blog post White Paper
Event
Success
StoriesDemo
Request
AssessmentCalculator
Sales Qual.
Assessment
Product
Picker
Early Stage: Awareness
Middle Stage: Consideration
Late Stage: Decision
Webinar
NO RANDOM ACTS OF INTERACTIVE
@uberflip#uberwebinar
SERVING UP AN
AMAZING EXPERIENCE
S TR ATE G Y | TAC TI C S | C O N TE N T & C R E ATI V E | D E V E L O P ME N T | TR AI N I N G
Fuel Your Funnel with Repurposed Content
7+
MEET JAMIET H E O P T I M I S T
Years in digital marketing
Marketo Certified Solutions Architect
4 cuddly mutts, 1 is my husband
Midwesterner at heart
CUSTOMER SUCCESS DIRECTOR
“Content is hard.”
Content Marketing is Like Going to the Gym
LeadMD’s CEO
Does this sound like you? Let’s talk about it. What would you do?
Big Rock Content
Monsters of Funnel: Funnel Freezes Over
Must-Have: A landing page to gate the content
Blog Posts
We took each chapter of the e-book and turned it into a blog post.
Social MediaNot only were we Tweeting about the landing page (and our blog posts), so were our Monsters.
Social MediaEven these interactions should be socialized.
Partner Email Scripts
Hi William,
We are so excited to welcome you to the [Partner Name] family.
As you begin outlining your account-based strategy, I highly recommend LeadMD as a guide. Clients who go through their workshop see revenue 50% faster than those who do not.
Let me know if you’d like an intro.
Best,
[Partner Name]
Added e-book to specific nurtures in Marketo
SDR/Customer Success Email Scripts
Hi Lisa,
My CEO and other ABM leaders just finished a report centered around ABM. LeadMD’s framework, which most recently helped [Big Name Client] achieve 50% more engagement in target accounts, is included.
Check it out: LINK
Are you available this Friday afternoon to review our framework?
Best,
McKenzie Keefe
Targeting Executives
Although the MOF campaign was fun, it’s a little too long to send to an executive or CMO
To make it more impact full for the C-Suite, take overview and make it into a one-pager.
Direct mail is also a great strategy when you’re going after big accounts and know your buying committee.
Executives love podcasts – Try to be featured on the podcasts your audience listens to.
Results!
Cost: $3,000
Total Acquired Names: 545
Total Acquired Accounts: 138
Total Engaged Names: 14,562
Influenced Pipeline: $316,841
Sourced Pipeline: $10,000
Recommended