Give them something to talk about

Give them something to talk about

Paul Barter, VP Research

@barterpaulT4G.com

ProductPricePlacePromotion

About those 4 P’s

Paid

Owned

Earned

A new lens on promotion

The changing promotion mix:

Legacy Now

PaidOwnedEarned

Website• Its your most important owned asset

Tables stakes? Your website.

What have the big guys done?

What if you’re not that big?

Owned Earned Broadcast

Traditional Media Follows

But

“I’ve got no brand loyalty. It’s all about quality and price,” said Peter Cammara, a Mazda3 driver who was doing research for

his next buy at February’s Toronto auto show.

The Earned Promotion Rules

Source: T4G.com

I guess you can test for everything, but some other celestial bullet comes along and challenges your design. I agree that the car performed very well under such an extreme test. The batteries went through a controlled burn which the internet images really exaggerates. Anyway, I am still a big fan of your car and look forward to getting back into one.

What comes now?1. Make great products 2. Tell your story your way3. Owned & Earned first 4. Then paid 5. Listen & respond appropriately

Learn more:http://tinyurl.com/stopadwaste

@T4G

http://t4g.com

Connect with us

We are built on a solid foundation with great people who are creative, dedicated

and passionate about what they do.Paul BarterVice President, ResearchPaul.Barter@T4G.com@BarterPaul

Thanks!