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Going Native: The Newsfeed Integration Where Sponsored Content Fits In
Stephanie Losee @slosee
Executive Director, POLITICO Focus A brand journalism and data studio
!
Shift Policy
Change Perceptions
Shape Opinions
American Chemistry Council
A case study on changing perceptions
FROM THE SALT OF THE EARTH
a lifeline for humanity
Pre-Campaign!
Native + Ads!
Native!
Ads!
Brand Lift Study Results!
CAMPAIGN DURATION!
BRAN
D RE
COG
NITI
ON!
100%!
END!START!0%!
75%!
Because reaching audiences through
innovative digital storytelling is the future of communication.
Why are we so passionate?
Join us in finding ways to tell your story to POLITICO’s audience.
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