Google summit 2016 New AdWords Features You Need to Know

GOOGLE SUMMITNew AdWords Features You Need to Know

Our phones are the first thing we pick up in the morning…

and the last thing we put down at night.

• The shift to mobile has happened• More than half of all search and web traffic is mobile

2 TRILLION SEARCHES

• Searches per second: 63,000• Searches per minute: 3.8 million• Searches per hour: 228 million• Searches per day: 5.5 billion• Searches per month: 167 billion• Searches per year: 2 trillion

TABLET BIDDING IS BACK, BABY!

• Individual device bid adjustments • Wider range of bid adjustments, up to +900%• Device bidding applies to all campaign types• Coming in a few months

BIGGER MOBILE TEXT ADS

• New Ad format - more nails in the SEO coffin• Longer headlines up to 30 characters• Longer description line

up to 80 characters• 50% more text• 20% more CTR!

50% MORE AD TEXT ON MOBILE

20% MORE CLICKSON MOBILE

HELLO FACEBOOK

• Similar audiences + demographic targeting for the Search Network!

RESPONSIVE MOBILE DISPLAY ADS

• Automatically adjust to the look and feel of the surrounding content

• Built dynamically• Advertisers provide headlines,

description, an image and a URL

ADS ON MAPS

• Google serious about ads on Maps• A range of content types, as appropriate to category. • E.g. retailers can include local product inventory • Can include promotions and discounts to

encourage store visits.

LICK O’ PAINT FOR ADWORDS

• Over 15 years old• The redesign won’t affect functionality• Expected 12-18 months

LICK O’ PAINT FOR ADWORDS

• Over 15 years old• The redesign won’t affect functionality• Expected 12-18 months

PLAN YOUR ATTACK TODAY

• Don’t wait for change to happen, be ready

MOBILE FIRST

• Make sure you perform on mobile!• Allocate budget for development

BIGGER MOBILE ADS

• More text and information• More clicks to you

BID ADJUSTMENTS FOR TABLETS

• Historical performance data• Optimise for device

SIMILAR AUDIENCES FOR SEARCH

• Enables you to find new audiences• Expand your ad reach

DYNAMIC DISPLAY ADS

• Contextual and native• Test more budget across GDN