View
93
Download
1
Category
Preview:
Citation preview
Think Like a Content Marketer
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute
Examples of Video Marketing? • Live Streams • Customer Service Videos • Funny Videos • Video Case studies • Video teasers • Hot News Topics • Crowd Sourcing videos • Event Previews • Event Roundups • Guides/ How to videos • Video Product reviews • Interviews
“The nobodies are the new somebodies”
Who are the influencers in your industry and/or in the video world?
Think Vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos publish with no black borders.
• Instagram - Vertical videos publish with no black borders.
• Snapchat - Vertical videos publish with no black borders.
• Twitter - Vertical videos publish with no black borders.
• YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.
Formatting Your Video Title – Ensure your keywords are included in your title. Intro - Does it hold the viewer’s attention? Does it explain what the video is about? Does it communicate the “what it’s in it for me” to the viewer? Tags and Descriptions – Think SEO. Take time adding a description to your video. Also add relevant tags so your video can be found online. Add Subtitles - Add subtitles or captions so the viewer can understand your video with or without sound. Branding – Make sure you add your logo to your video. That way when your video goes viral everyone will know where it came from. Call to Action – Add a call to action in your video.
Mobile Video Apps
• Quik – video editor from GoPro • iMovie(iOS only) • Power Director (Android only) • Magisto Video Editor & Movie Maker • FilmoraGo • Adobe Premier Clip • Splice (iOS only) • Boomerang • Clips • Hyperlapse • Animoto • YouTube
The 10 Tip Takeaway • Create video for your audience not you. Be creative and dare to be
different. • Look at the camera and be yourself. It is not a Hollywood movie you are
recording. • Use simple video editing software such as Power Director, Adobe
Premier Pro, iMovie or Final Cut Pro. • Reinvent your Social Media updates by using video apps. (Quik, Magisto,
FilmoraGo, Clips) • Share, Share and Share - on your Facebook page, repurpose for
Instagram, Newsletters etc. • Tag all your video content. • Add captions or subtitles to your video.. • Use Video tools like Go To Meeting or even Skype to meet regularly with
your clients. (particularly the ones that are far away. • Use Live Streaming to showcase offline events, introduce staff and
share sneak previews.)
@gregfrysocial
Recommended