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Brand Optimisation Service
Expand Your Brand Visibility for More Customers and Sales!
www.whitehat-seo.co.uk (+44) 020 8834 4795) info@whitehat-seo.co.uk
Why Do You Need Brand Optimisation For Your Business Online?
WHY DO YOU NEED BRAND OPTIMISATION
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
You Need Potential Customers To Become Aware of and Familiar With
Your Brand
• How will my brand become more familiar with my potential customers?
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
You Need Your Brand To Get More Visibility Online!
• Many internet users research online before making big purchases.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
What is Our Brand Optimisation
Service?WHAT IS OUR
BRAND OPTIMISATION SERVICE?
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Brand Optimisation• Brand Optimisation Insights, Solutions and Performance Tracking
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Our Brand Optimisation Service provides:• Insights on your brand’s online visibility• Turn key brand optimisation solution• In-depth performance tracking
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Grow Your Business With Brand
OptimisationGROW YOUR BUSINESS WITH
BRAND OPTIMISATION!
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Brand Optimisation Insights, Solutions and Performance Tracking
• Brand Optimisation • The Brand Pyramid
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
The Brand Pyramid• Millard Brown’s brand pyramid shows that a brand’s
strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.
Millard Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
How will I have a strong brand?
• To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our Brand Optimisation Service!
How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our
Brand Optimisation Service!
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
You Need to Represent Your Brand Coherently and Consistently via Your Web Properties and Execute Content Marketing• Your web properties are your point of presence on
the web that represents your company, professional identity or brand. Examples of web properties, aside from your website, are your blogs, social media accounts, business directories and many others.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Professional Design• Your brand must be well-presented across various
web properties with professional design.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Blogging• You must be blogging!
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Social Media• You must be active and engaging potential customers on social media.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Social Media• Refer to the data of customer acquisition on social
networks.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Business Directories• Searches done in online business directories result
in a purchase, a contact for business or a lead for new customers.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Press Releases• Many business decision makers prefer to get company information in a series of articles.
• Many consumers prefer articles over advertisements when it comes to getting to know the company.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Online Reviews• Majority of the consumers trust online reviews as
much as personal recommendations.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Video Marketing• Consumers found that videos are helpful for making online purchase decisions.
• Executives would rather watch videos than read text.
• Internet traffic will increase by 2017!
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
What We DoBrand Optimisation Service Can Help Your Business
Reach Your Prospects.
WHAT WE DO
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analyis• We possess the cutting-edge technology to provide
you with online marketing insights.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Brand Optimisation Strategy• To provide you insights
on your search traffic visibility and opportunities
• To bring you an in-depth marketing report from across 100, 000 web pages
This will help you identify what marketing categories and locations to target and to prioritise for a solid brand optimisation strategy!
We will provide you insights on your search traffic visibility and opportunities
based on marketing categories, geo-targets and competition.
We analyse up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to bring you an in-depth marketing report.
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Brand Optimisation Solution and Implementation• Website Optimisation• Content Marketing
• Accounts Setup• And many more!
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Brand Optimisation and Solution• Brand Optimisation for
Multiple Locations• Premium Content
Writing Based on United States, United Kingdom and/or Australia
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Performance Tracking and Reporting• Search Engine Exposure• Site Traffic• Positive Momentum
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
What are the Benefits of Brand
Optimisation?WHAT ARE THE BENEFITS OFBRAND OPTIMISATION?
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Our Brand Optimisation Service Can Provide These Benefits For Your Business
• Improve Search Engine Rankings• Expand Your Brand’s Visibility Online• Increase Online Traffic• Increase Brand Recognition and Authority• Gain More Conversion and Opportunities• Boost Brand Loyalty
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
Call us at 020 8834 4795!• Send us an email at info@whitehat-seo.co.uk or fill out the form on our website: www.whitehat-seo.co.uk
www.whitehat-seo.co.uk(+44) 020 8834 4795
info@whitehat-seo.co.uk
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