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Growth hacking was coined by Sean Ellis in 2010, to help him hire replacements for himself…… ppsssttt..he was the guy that was in charge of Dropbox’s growth and boy did they grow
That being said Growth hacking has been around for a long long long time….. We will have a little competition later on to see who can name some of the earliest growth hacks
Growth
Blogging
Podcasting
Whitepapers
Infographics
SEO
Landing pages
Behavioural
Distribution
Deal sites
Analytics
Push / Pull
Ads
Product Product lifecycle
1. Define your objectives & actionable goals 2. Establish your personas and really
understand your audience 3. Map out your product lifecycle 4. Define tactics, align them to your product
lifecycle and customer personas and experiment, analyse, optimise, repeat
2. Activate Members This is where the hard work starts by turning visitors into members and members into regular users
3. Retain Users This is where you keep providing value to your regular users so they keep coming back
They use their knowledge of products and distribution to find ingenious technology-based ways (pushing the bounds of what is expected) to drive growth
There is no 100% right way but there are a couple different ways you can do it: • A/B testing • Multi variant testing • Running tactical tests
Run your hack on the test group and measure the difference between the two groups
This is called A/B testing
Conversion rate # of people who do something # of people who could have Measure conversion at each step
As Growth hacking is defined as tactics to drive user behavior and growth, it can be combined directly into your overarching marketing plan through aligning it with: • Campaigns • Activities • Tactical initiatives
This authorised the creation of 41,000 miles of highways linking America at a cost of $25 Billion USD
So Ronald got to thinking……..Millions of Americans driving on highways that don’t go through major cities…Those guys are going to need to eat!
But they were afraid their boss would catch them, so they built a web-based email system and Hotmail was born ��
They raised $300,000 but their launch was unimpressive as their growth strategy was to buy billboards and radio ads, the same old stuff
�
When they sold to Microsoft 1.5 years after launch, Hotmail had 8.5 million users (There were only 70 million internet users at the time)
Thank You FOR YOUR TIME!
PREPARED BY MAKEITSO PROJECT Adrian M Odgers / Chief Digital Officer Mobile : +91 9980622001 adrianmodgers@gmail.com
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