Harold de Vries, LG Electronics - New Technology & Digital Signage

Harold de Vries

“Standing out in a Crowded Marketplace”Technology Marketing Conference

Harold de Vries

Head of B2B Marketing LG UK

ULTRA HD Digital SignagewebOS Smart

Platform Signage

INFORMATION DISPLAY

Take off for digital signage in commercial spaces 5 years ago

• New technologies

• Improved quality and durability

• Simpler installations

• More digital content

• Follow competition

How to select and implement the right solution

• What is your objective?

What are you trying to achieve?

• How can you achieve this and it digital signage required?

• Consider internal and external factors for digital signage

Where will the signage be located?

Select the right screen for every location

• Create the right content & content management solution

Objectives: 1. Increase advertising revenue

2. Engage more with fans

3. Improve image, becoming a leading brand

Objectives: 1. Increase sales within pubs

2. Increase sales of “Extra cold” brand

Results: 1. Sales increased

2. After installation 83% coolers received better position behind the bar

3. 67% placed above bar level

You will use digital signage, but how to select brand/product?

• Where will display be placed? Direct ambient or sun light on display?

• What are the required viewing angles and distance to screen?

• How long will display be in operation every day or do you require 24/7?

• What is your content plan

- input

- external media player

- updates

- sound

- Fail over solution

Market moves to 4K technology, but is it required?

• 4K will be the future and make digital signage suitable for new content

• New 4K content required for 4K screens

Full HD content not automatically upgraded to 4K

• Content management issues, 4K files over network requires capacity

Harold de Vries

Head of B2B Marketing LG UK