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Ahava Leibtag presented at MoDev East on December 12, 2013 about writing content for mobile applications and websites. Ahava shows good and bad examples of cues and microinteractions and defines both.
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Create Great Mobile Cues: Writing Microcontent that Converts
Ahava LeibtagMoDev East
Thursday, December 12, 2013
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What is content?
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Content is a conversation.
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To whom are we talking?
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Who are we? (As a brand.)
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Content (conversation) is core to the digital experience.
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CONTENT IS THE CONVERSATION THAT FUELS
THE SALES PROCESS.
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What are cues?• Verbal directions• Design directions• Prompts
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Cues
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What are microinteractions?• Interactivity directions• Error messages• Missing field messages
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Microinteractions
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How to Write Better Cues &
Microinteractions
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Rule #1: Establish a human voice
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Rule #2: Establish voice and tone for your brand
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Define Voice
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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VoiceWe are:
sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient
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Define Tone
Yes: Sound like <example>
No!: Sounds like <example>
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Thank you!Ahava LeibtagAha Media Groupahava@ahamediagroup.com
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