How To Get Your Customers To Help Grow Your Business

@SamJaneNoble

#DigitalOlympus – December 2016

HOW TO GET YOUR CUSTOMERS TO GROW YOUR BUSINESS

SO MANY BUSINESSES ONLY USE PAID MEDIA TO

DRIVE CONVERSIONS.”

BUT IT CAN BE USED FOR SO MUCH MORE.”

Look at this typical conversion funnel…

500%more cost

It costs 500% more to acquire new customers

than it does to keep your current ones.

Source: Social Annex

Gone are the days when

all we had were keywords.

Advertisers now have more

to get excited about.

We can now target our

own audiences via PPC.

This is where paid funnel targeting gets powerful.

Competitors are unable to

replicate your audience.

And you can channel

your audience down the

purchase funnel.

“Audience is your Unique Marketing

Point (UMP)”@SamJaneNoble

14 strategies to shift your

mindset and think

beyond the conversion.

FUNNELBACK TO THE

LOYALTY

65%of consumers

say that receiving rewards impacts their

frequency of purchase.

Source: Social Annex

80%of shoppers

would switch stores or brands when offered a

compelling promotion.

Source: Access Development

8 strategies to boost the

lifetime value of a

customer

Limit customers leaving you by showing ads

when they search for competitor terms.

Remarketing to upsell customers to make

additional purchases.

Gmail Sponsored Promotions to upsell

customers to encourage additional purchases.

Unique discounts for existing customers to

appear in any ads they see.

Use dedicated landing pages for customers to

deliver different messaging and offers.

Use Countdown ads to include special repeat

offers for a limited time frame.

Use Customer Match with Gmail Ads to offer

loyalty discounts for existing customers.

Use search ads for the Brand+Rewards terms to

drive traffic into your site rather than another.

ADVOCACY

88%of people

trust online reviews written by other consumers as

much as they trust recommendations from

personal contacts.Source: BrightLocal

92%of consumers

regularly or occasionally read online reviews for

businesses.

Source: BrightLocal

In the 2015 Bright Local survey, 40% say they

form an opinion reading only 1-3 reviews.

6 strategies to encourage

customers to recommend

you to others

Encourage existing customers to ‘Forward to a

Friend’ using Gmail Ads with unique discounts.

Use remarketing across platforms to generate

reviews from existing customers.

Use star ratings within Google Ads to highlight

positive feedback from customers.

Be sure to include reviews and testimonials on

your landing pages. Think H2H, not B2C or B2B.

Gmail Ads with Customer Match can be used

to promote a Refer-a-Friend Scheme.

Target customers reading emails from cash

back sites and promote RAF.

ATTR IBUT IONDON’T FORGET

Use the Assisted Conversions report to

understand the ‘actual’ value of non-converters.

The Top Paths report will show you which

campaigns drive the touchpoints before a sale.

THOUGHTSFINAL

You work hard to obtain

a new customer.

Don’t make it easy for

them to leave you.

…and use your happy

customers to gain new

ones.

“Audience is your Unique Marketing

Point (UMP)”@SamJaneNoble

Thanksfor listening.

@SamJaneNoble

E-mail: sam.noble@koozai.com

www.koozai.com

Tel: 0330 353 0300