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INFLUENCINGCOUNTRY OF ORIGIN
EFFECTS
What are they ??
They are mental associations
Triggered by a country….
BuildingCOUNTRY OF ORIGIN
effects..
Some examples where these influences were built
and made use of…
NEW ZEALAND- Beaches
India- Yoga
Japan-Cars and Technology
Consumer Perceptions….
Ohh!! Fre
nch Boots
!! They m
ust be co
stly
and stylis
h !!
Oh chinesse product !!
It must be cheap in cost and Quality !! Some Consumer Perceptions….
Marketers must know to use them to their
advantage …
..or at least not let them harm the sales…
Thank YouChandra Has
Dondapati
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