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Thanks to the Internet, the proliferation of low-cost publishing has changed what journalistic integrity means to digital content, affecting the quality—and ethical integrity—of online “news.” With bad—and wrong—online content, readers don't always know what to believe online. “The problem with quotes on the Internet is that it’s very hard to verify their authenticity,” Abraham Lincoln said. Didn't he? Readers can't always tell the difference between a "journalist" and a "blogger," and it may not matter. Technology can be leveraged to solve some of the same problems it creates, by helping us navigate the high seas of crap content or aiding content creators with automated infringement protection. This panel is for publishers wanting to understand unwritten professional courtesy and rights, artists and writers looking to protect their content, and readers wondering who—and how—to trust online. A publisher, professor and marketer debate: Who is the new sheriff in town?
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If Content is King,who is Sheriff?
March 10, 2014SXSW Interactive#SXSheriff
Speaker
GailMarie Content Editor, McKinney
@ gmariethatsme
SpeakerSpeakerSpeaker
KristinaEastham Digital Strategist, Digitaria
@kreastham
RobertHernandez Web Journalist, Asst. Professor,USC
@ webjournalist
MikeSchmidt Multimedia Director,National Geographic
@ mohawkstreet
Moderator
#SXSheriff
Why Content?
Contentmarketingis not new.
#SXSheriff
Writing forrobots (img goes here)
#SXSheriff
Spectrum of Digital Publishers
Spectrum of Digital Publishers
#SXSheriff
Spectrum of Digital Publishers
#SXSheriff
Stolen ContentEthics & professional
courtesy
Code of Ethics
#SXSheriff
#SXSheriff
#SXSheriff
XIncorrect ContentFalse.
“ The problem with quotes onthe Internet is that it is hard toverify their authenticity.”- Abraham Lincoln
False.
False.
“ We assume a certain level ofsophistication and skepticismof our readers.”- John Cook, Editor-in-Chief, Gawker
#SXSheriff
$¢Sponsored ContentPay to play
The elephant inthe newsroom
Enforcing Content RulesHow to protect yourself
#SXSheriff
“Ethical use is now easierthan stealing images!”
#SXSheriff
#SXSheriff
So who is the Sheriff of Content?
Readers:
Be your own sheriff. •
#SXSheriff
Publishers:
Be diligent.
Understand and embrace the cultureof the web.
•
•
#SXSheriff
Content owners:
Understand your rights.
Use technology that help you manage them.
•
•
#SXSheriff
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