#Inbound14 Ignite: Marketing Without Barriers - Marisa Smith

#INBOUND14

Marketing Without Barriers

Marisa Smith, The Whole Brain Group

@wholebrainprez

Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner

Photo credit: http://mtv.com/

Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner Ray is also blind and uses a screen reader to navigate the internet

(Close your eyes)

(Keep ‘em closed)

57 Million People. $3 Trillion in disposable income.

Photo credit: http://thelocal.se/

Aging population. Growing audience.

Photo credit: http://fanpop.com/

We’ve removed barriers to buildings.

Let’s remove barriers to information.

Photo credit: http://thesnapper.com/

Images are missing meaningful

alt text

Navigation isn’t keyboard accessible

Labels are missing on form fields

Dynamic content loses keyboard focus

The design’s color contrast

sucks

Try using your site without using a mouse.

Audit and test your content for standards compliance.

Consider accessibility in your personas.

Consider accessibility in your style guidelines.

Marketing EVERYONE

Can Love

Download FireEyes available at no cost at http://www.deque.com/deque-fireeyes

Study W3Cs Web Content Accessibility Guidelines at http://www.w3.org/TR/WCAG/

WAVE Browser Toolbar - http://wave.webaim.org/toolbar/

WAVE Color Contrast Checker - http://webaim.org/resources/contrastchecker/

Developer Resources

Resources ✓  Whole Brain Group - Accessible Marketing Blog Posts

○  http://wholebra.in/a11ymktg

✓  Whole Brain Group - Checklist: Designing for Accessibility ○  http://wholebra.in/a11ydesign

✓  Deque Systems Website – lots of webinars, checklists, and blog posts! ○  http://www.deque.com

Marketing EVERYONE

Can Love @wholebrainprez

#INBOUND14 #IgniteInbound

Marisa Smith Head Brainiac at The Whole Brain Group msmith@thewholebraingroup.com