Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”

Digital marketing cycle in tourism

May 2015

Creating the

demand

Satisfying the

demand

Booking The Experience

Sharing the

Experience

FIRST THINGS FIRST

BUSINESS GOALS

TRACKING AND MEASURING

SETTING UP ANALYTICS

Phase 1 - creating the demand -

DIGITAL MARKETING CYCLE IN TOURSIM

PHASE 1 – CREATING THE DEMAND

PHASE 1 – CREATING THE DEMAND

Phase 2 - satisfying the demand -

DIGITAL MARKETING CYCLE IN TOURSIM

PHASE 2 – SATISFYING THE DEMAND

PHASE 2 – SATISFYING THE DEMAND

Phase 3 - booking -

DIGITAL MARKETING CYCLE IN TOURSIM

PHASE 3 – BOOKING

Phase 4 - the experience -

DIGITAL MARKETING CYCLE IN TOURSIM

PHASE 4 – THE EXPERIENCE

Phase 5 - sharing the experience -

DIGITAL MARKETING CYCLE IN TOURSIM

PHASE 5 – SHARING THE EXPERIENCE

IN THE END…

CALCULATE YOUR ROI

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Thank you for your attention!

Ivan Brozović ACCOUNT MANAGER

ivan.brozovic@degordian.com