Know Your Audience - Lightning Talk

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A short talk on audience engagement for Talking Heads event as part of the University of Edinburgh Creative Cultural Careers Festival. The evening included ten lightning talks from speakers working in Marketing, Design and Audience Development who shared their advice, insights and stories.

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Know Your Audience.

brizzle born and bred

Sunday, 9 March 14

You’ve got to have a strategy.

iconicsummer

Sunday, 9 March 14

your audience is the hero of the story.

Sunday, 9 March 14

“Engagementis the collection of experiences that

readers, viewers or visitors have with a

media brand.”

Malthouse & Peck,Medill on Media Engagement

Sunday, 9 March 14

What experience does your audience want?

Sunday, 9 March 14

what keepsthem awakeat night?

CC Carlos Martz

Sunday, 9 March 14

what keepsthem awakeat night??

Sunday, 9 March 14

Ten+ Years of Tears.

Sunday, 9 March 14

Get Creative.

Sunday, 9 March 14

I Was a Swivel Chair.

Sunday, 9 March 14

Self-Publishing.

Sunday, 9 March 14

Published by.

Sunday, 9 March 14

Paid by.

Sunday, 9 March 14

www.clearmindedcreative.com

Sunday, 9 March 14

Build a body of work.

Sunday, 9 March 14

You’ve got to do the

work.

Sunday, 9 March 14

Be consistent.

Sunday, 9 March 14

Be yourself.Sunday, 9 March 14