Large Format OOH Media (2009)

oOh! undertook research to better understand the relationship between large format billboards and consumers.

An online national study was undertaken by SSI (Survey Sample International) across a sample of 1050 consumers.

The results speak for themselves.

Source: SS!, Nov. 2009

How often do you see large format billboards?57.8% everyday/several times a week

Source: SS!, Nov. 2009

When do you see large format billboards?46.2% going to and from work

Source: SS!, Nov. 2009

When do you see large format billboards?47.1% going to the shopping centre

Source: SS!, Nov. 2009

Source: SS!, Nov. 2009

When do you see large format billboards?41.2% going to see friends and family

Source: SS!, Nov. 2009

Which of the following do you find the most useful to be advertised on large format billboards?72.6% Websites

45.2% Telephone Numbers

Source: SS!, Nov. 2009

Of the outdoor advertising products, which of these do you find the easiest to read and understand?

59.6% Large Format Billboards

25.9% Bus Shelters

Source: SS!, Nov. 2009

Overall large format billboard perceptions

33% billboards remind me of brands/products I have seen on TV

78.3% find billboards eye catching

39.4% found they give me something to look at when I am out & about

Source: SS!, Nov. 2009

84.1% agreed Road

Safety

70.8% agreed Tourism

Research shows that consumers think your product is suited to large format billboard advertising!

49.9% agreed

Restaurants 57.9% agreed

Government Messages

67.3% agreed Mobile

Phones

62.8% agreed

Automotive

67.3% agreed Events

SoOh! whether you are after…

Big Brand Presence

Brand Status

Brand Positioning

Directional

oOhroad! IMPACTSEveryone, Everywhere!