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Getting Started with Online Marketing
Getting Started with SEO, Social Media, Email, and PPC Advertising
What is SEO?
S - SearchE - EngineO- Optimization
Stellar SEO
A process of getting traffic from the “free, organic, editorial or natural” search results on search
engines.
Why Should You Care?
Stellar SEO
When asking yourself if online marketing is right for you, take note of the possibilities and benefits of being a part of the fastest growing network of businesses around the world.
Reduced CostMeasurableBrand EngagementDemographic TargetingReal-Time Results
Easily Refine StrategyLong-Term ExposureProduct InformationLess IntrusiveHold Attention
Getting Started with SEO
Stellar SEO
SEO
Keywords
Social Media
Product Images
Backlinks
Content
Meta Tags
“One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits.”
Forbes Magazine 2012
What are Keywords ?
Stellar SEO
Keywords drive the “optimize and socialize” efforts of content marketers to of information that is share, promote and increase the reach relevant for customers who may buy or refer brand products and services.
Link Building as a Tool of Conversion
Stellar SEO
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.
What is PPC?
Stellar SEO
P - PayP - PerC- Click
Advertising through a set daily budget and display ads linking a site and its organic search results
across a publisher’s network
Starting a PPC Campaign
Stellar SEO
Keyword Selection
Website Analysis
Target Copy
Landing Pages
Keyword Bidding
They say "you get what you pay for" and with pay per click advertising, it's never been more true.
Network Solutions 2014
Popular PPC Options
Stellar SEO
Email marketing
• Attention grabbing subject• Capital letters result in lifted engagement• Personalize• Make sure message of email follows the promise of the subject line
Hey! What about Social Media?
Stellar SEO
Social media fuels into the discovery of new content such as news stories and uses “discovery” as a search activity.
Create a game plan IndividualityGo above and beyondEmbrace mishapsTrack and talkStay active
Putting it all together
Stellar SEO
Attract Attention
Entice ActionProvide Clear
Message
• SEO• PPC• Social Media• Link Building
About Us
Stellar SEO
The team at Stellar SEO is a dedicated, motivated, and experienced team of marketing, design, and business experts that have come together to generate successful online businesses reliably
Suggested Reading
• http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
• http://searchengineland.com/guide/what-is-seo
• http://www.webopedia.com/TERM/S/SEO.html
• http://www.dummies.com/how-to/content/understanding-pay-per-click-ppc-advertising.html
• http://www.networksolutions.com/education/5-components-of-successful-pay-per-click-ppc-marketing/
Stellar SEO
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