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LEAD GENERATION
101HOW TO BUILD A RESPONSIVE LIST
In This Webinar, You’ll DiscoverWhy Every Business Must Be Actively Building A
List
The Goal List Building plays in any Marketing
System
Three types of lists that exists
...and How To Build A Responsive List
But First...
What is a list?
Can your business thrive without Prospects,
Clients or Customers?
...if YES, then...
...if NO, then...
1.Look for new people to showcase your products and service to.
2.Get existing Customers to buy from you over and over again
Database
Why does my business need it?
Forbes describes it as building an asset that has one
of the highest returns on investment because...
Communicate Directly
NurtureConvert ...and Retain
It Costs Almost NOTHING
What are the different types of lists?
COLD LIST
WARM LIST
HOT LIST
Cold ListIntroduce Your brand
Establish Credibility
Figure out why they need what you’re offering
You don’t own the list
FACEBOOK Instag
ramLinkedIn PINTEREST
YouTube
SNAPCHAT
Perisco pe
Warm ListProspects
Give time and attention in exchange for value and
knowledge
Hot ListCustomers/Clients
Give cash in exchange for whatever it is that you are
offering.
How do I Build a responsive list?
COLD LIST
WARM LIST
HOT LIST
You will Need...Bait - Lead Magnet
Personal Billboard - Landing Page
Place to store the data - Email Autoresponder
software
Lots of people - COLD TRAFFIC
A Lead Magnet Is...A small chunk of valuable information that solves a
specific problem for a specific market and is offered in exchange for contact information...usually an email
address
A Lead Magnet...Makes a specific promise
Gives specific examples
Offer a specific shortcut
Answers a specific question
Delivers a specific discount
A Lead Magnet is NOT...Subscribe to my newsletter
A Guide
A mini course
A survey
A Landing Page Is...a web page that allows you to capture a visitor's
information through a lead form. Every landing page should have an interesting offer behind a lead capture form. This helps you convert a higher percentage of
web page visitors into leads that you can follow up on later.
HUBSPOT
An Email Autoresponder Software Is......your database. It houses all emails that are
collected in an opt-in. Landing pages CANNOT work independently of email autoresponder. It also
automatically sends emails to your subscribers when triggered by a series of events you determine. Many of the best autoresponders have reporting tools that track email open rates, email click through rates as well as email bounces. It show you how good or bad
your email campaigns are performing so you can constantly tweak and improve.
Email Autoresponder Software Include...Getresponse
iContact
Active Campaign
Traffic
FACEBOOK Instag
ramLinkedIn PINTEREST
YouTube
SNAPCHAT
Perisco pe
A LEAD GENERATION
SYSTEM
You’re probably wondering...There are so many things to remember
How do I make this a reality for me?
How will I know the perfect bait to create for my
business?
How do I put all the pieces together?
What do I do next?
create a LEAD MAGNET
At the Bootcamp, you’ll learn...How to identify your Ideal client
How to articulate the little victory you'll deliver to these clients
How to write your first marketing email
How to construct your entire Lead Generation System
The 5 Most effective tools to build your Lead Generation system
...and there will be a live demo on how to create landing pages
NGN 300,000
NGN 150,000
1/5th ofNGN
300,000
NGN 60,000
LEGALPEDIALEADS: 567
AD SPEND: NGN 60,000
SALES: NGN 484,000
PRODUCT: NGN 5,000 (NGN 6,500)
No OF CUSTOMERS: 84
TIME: 3 DAYS
ALPHA AUTOSLEADS: 56
AD SPEND: NGN 75,000
COST OF PRODUCT: NGN 90,000
SALES: NGN 450,000
No OF CUSTOMERS: 5
TIME: 3 WEEKS
At the Bootcamp, you’ll learn...How to identify your Ideal client
How to articulate the little victory you'll deliver to these clients
How to write your first marketing email
How to construct your entire Lead Generation System
The 5 Most effective tools to build your Lead Generation system
...and there will be a live demo on how to create landing pages
NGN 5000
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