Leo Liang, The power of online videos when marketing to Chinese consumers

Preview:

DESCRIPTION

Leo Liang - Senior Business Development Director for Youku Tudou Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013

Citation preview

Leo LiangSenior Business Development Director

China-Specific Model

Original/ Professional Generated Contents

User Generated Contents

Copy-Righted Contents(Purchased)

Hybrid Contents

Experienced & Popular

Collaborated with World Brands

Living Room

Bedroom

Washroom

MTR

PartyCoffee Shop

Office

Airport

& before

Living Room

Bedroom

Washroom

MTR

PartyCoffee Shop

Office

Airport

& before

Living Room

Bedroom

Washroom

MTR

PartyCoffee Shop

Office

Airport

& before

Evolution of Video Viewing

Mobile Users Are Booming

Data Source: Youku Mobile Intelligence

Phones Will Catch Up Soon

Over 50% Advertisers Choose “TV + Online Video”

Event MarketingMulti-Screen interactive with insightful functionalities

Content MarketingIn-depth promotion with great integration of your theme campaign and our rich content resources

Hard AdsReaching your consumers with creative formats, targeting tools and broad platforms

Meeting Your Needs

Experienced & Popular

Collaborated with World Brands

You will look more

Attractive

With

Recommended