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Local search is constantly in flux. Google's rapidly changing the interface of Places/+ Local; a major Maps overhaul is currently in beta; and major local directories are going through massive restructuring or outright failing. How do you know what drives value for a SMB or multi-location national when the local search world is so unstable? How do you stay on the current with your tactics? The answer is Lean Startup methodologies. Join Dan Leibson, SEO Manager at Relevant Ads, to find out how to incorporate these strategies into your local search process and learn how to deal with some of the struggles that arise as a result.
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Local Search: From Fat to Lean
By Dan Leibson
Join us on Twitter at #MozinarQuestions or problems? Email community@moz.com
Twitter: @danleibson danleibson@gmail.com
A Framework Words and sentences must, by necessity, come only one at a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but
in many directions simultaneously. To discuss them properly, it is necessary somehow to use a language that shares some of the same properties as the phenomena
under discussion.
• Donella H. Meadows – Thinking in Systems
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.comSource
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.comSource
Twitter: @danleibson danleibson@gmail.comSource
Twitter: @danleibson danleibson@gmail.comSource
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.comSource
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
BRAND
WEBSITE LOCATION
Store Locator, KML,Site Architecture
Google PlacesFor Business
Google PlusAuthorship, Publisher
Source
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.com
Twitter: @danleibson danleibson@gmail.combit.ly/HZTIf4
Email: danleibson@gmail.comTwitter: @danleibsonWebsite: www.relevantads.com
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!
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