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Lululemon: Digital Marketing Strategy Madison Segasser
Target Audience
Men & Women
Teen – Adult
Interest in active lifestyle & products for that lifestyle
Key Performance Indicators
“Facebook Insights”
“Visual.ly”
Key Performance Indicators
“Statigram” “Google Insights”
BIG IDEA
• Connecting brand with lifestyle • Using health and wellness to draw in new
customers • Brand attributes & messages to keep life-long
customers • Using social media as a tool to connect
Lululemon to reach new customers
Tools & Tactics
• Increase in videos :Lululemon Youtube
• Marketing to Location • Increase in sharing
opportunites
Budget
12 month digital marketing campaign:
$57,600,000 [ per year ] $4,800,000 [ per month ]
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