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Water Conditioning Dealers need to use a variety of Lead Generation techniques to bring quality leads into their pipeline. This presentation provides Water Quality Dealers with suggestions to increase their lead capture in the most cost-effective way.
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Dale Filhaber
“Marketing is not an event…..it is a carefully planned, well-thought out program that takes into consideration your goals, your budget, your resources and your brand.”
◦Look at your own database◦Analyze current customers ◦Targeting Your Best Prospects Can you clone them? Geo targeting Time-tested key niche segments
New Homeowners Homeowners with Growing Families Affluent Homeowners Homeowners with Ailments Homeowners with Pets Eco-Friendly Homeowners Selected Businesses
Tested, tried & true Be Creative Lead with Benefits Incorporate your Personal Values Live Your Brand Always Take the High Road Become Greater than Your Local
Dealership
Matching the Offer to your Target
Tickets to the Disney
FREE dog food for Fido
Gift Certificate to Home Store
Diapers / Gentle Detergents
Direct Mail Telemarketing Maximizing your own customer list Home Shows Door-to-Door Community Involvement Being a Resource during difficult
times
Facebook Twitter Linked In Blogs
Are you committed?
Mobile marketing – can you be found? Updating your website – can you add
a retail component to your site? Planning your next campaign – do you
have a year-round marketing calendar?
Integrated marketing plan Disaster Planning Are You Ready for Rapid Response?
Reach the Right People at the Right Time
Dataman Group Direct Working with Water Dealers since 1980
Proud to Introduce WaterProspects.com
(800) 771-3282www.datamangroup.com
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