marketing blogs in libraries

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OutlineIntroduction of blogs

History of blogsGrowth of blogsBlog Platform

What is library blogs?Use of blogs in libraries

Blog FeaturesSteps for creating a library blogWhy librarians need Blogs?

Criteria for success of library blog Market your blogs

Advantages of library blogWhy not have a blog?

Conclusion

A regularly updated website or web page, typically one run by an individual or small group, that is written in an

informal or conversational style.

A blog is a series of entries, or posts created by someone, stored in chronological order, are

searchable, and allows readers to comment on your content.

Weblogs are websites that are automatically :Archived, Searchable, Time stamped, Formatted into headlines and entries

Of

The first blog was Links.net, created by Justin Hall, in 1994. At that time they weren’t called blogs, and he just referred

to it as his personal homepage.

The term "weblog" was coined by Jorn Barger on 17 December 1997.

The short form, “Blog", was coined by Peter Merholz

History of

In 1999, there were 23 blogs on the internet( James Garrett)

The early 2000s were a period of growth for blogs

One important event in the rise of blogging was when bloggers focused on the comments in 2002.

By the middle of 2006, there were 50 million blogs according to Technorati‘s State of the Blogosphere report .

Political blogs were some of the most popular early blogs.

Also launched in 2003 was the AdSense advertising platform. Once bloggers started making money from their blogs like Problogger.net and Digital-Photography-School.net

and John Chow made sizable amounts of money .

Period

Blog’s PlatformIn 1999, the platform that would later become Blogger was started

by Evan Williams.

Word Press was started in 2003.

TypePad was also released in 2003, based on Movable Type.

Audioblogger, the first major podcasting service, was founded in 2003. The first video blogs started in 2004.

“A blog can be used to disseminate information about new material, services, databases and more allowing librarians

to focus more on content than coding is library blog.”

Helps to broadcast useful information to end-users in order to promote awareness of library programs and services in

digital environment.”

“It is a communication agent or new publishing media to library materials.”

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.

Personal blogsThe personal blog is an ongoing diary or commentary written by an individual.

Collaborative blogs A type of weblog in which posts are written and published by more than one author & group.

MicrobloggingMicroblogging is the practice of posting small pieces of digital content—which could be text,

pictures, links, short videos, or other mediaFriends use it to keep in touch

business associates use it to coordinate meetings or share useful resources ,Examples of these include Twitter, Facebook, Tumbler

Types Of Blogs

A blog IS a Web site But the structure is slightly different than a traditional website

`

All blogs are Web sites, but not all Web sites are blogs

Difference Between Blogs & Web Sites

Static Website

One way communicationFormal language-lecture style

Teacher decide what information passed on

Students disconnected- Not involved

Blog

DialogueCollaboration

ConnectionStudent learning

Difference Between Blogs & Web Sites

There are some of services where library blog can put made use of it,

Announcement of new services.New arrivals list.

book / website recommendation.Recommend research resources.

Library notice / news.Publishing book reviews.

Announcement of exhibition & conferences.Offering trail services for online sources and open

access repositories.

Use Of

27% of Internet users read blogs as of November 2004 -- that’s 32 million people

Greater than-average between the ages of 30-49

Tend to be young, male, well-educatedand veteran Internet users & students.

Who reads blogs?

Blog titlePost date

(in reverse chrono-logical order) and title

Links, Previous posts, or Blog roll

Archives

Post and links to other sites/blogs

Comments

Blogs Features

DateHEADLINE

Content

Steps For Creating A Library Blog

Consider purpose & audienceChoose blog software

Develop blogging policiesCreate a template for the blog

Post contentMarket the blog

You can also choose Advanced Blog Setup to host the blog on your own server (such as your CU People page)

Once you’ve signed up, just log in and . . .

choose New Post. Or Edit

your Profile or add a picture

Format (bold, italics, links, quotes, spell check, images) using the quick formatting buttons

Give your post a title and then type as you would in Word

Some changes will require republication of the blog

Click on the View Blog tab to see the post

What the post looks like in published form

Why Librarians Need Library Blog

With library blog, library patrons can create conversation.

Library blog allow instant two way communication with patrons.

It can contain anything from diaries to news to links to book reviews.

Current awareness and personal information management Conversations taking place and subjects being discussed

here that aren't elsewhere.

Faster updates

What makes a successful library blog?

currencyfrequency

relevance to library or patron’s needswell written

interaction with patrons through commentsknow your purpose and focus

simplicitylots of hyperlinks

Syndicate the content with an RSS feedpublicize

Market Your BlogAnnounce in library newsletter

Email users directlyShare by word of mouth

Create bookmarks, business cards, etc.Include URL on library publications

Seek links from other Web sites & blogsList with search engines and blog

directoriesIssue a press release to local news

Advantages Of Library BlogsEasy to use & attract traffic.

Either free or inexpensive to use

To keep up-to-date news about library resources, services and building their improvement.

To encourage feedback from patrons.

Share work via E-mail, Facebook, twitter, Princeton, etc.To know the accuracy of patron usage of library.

Marketing of library services.

To enable the rapid production and consumption of web-based publications.

WHY NOT HAVE A BLOG?The usual objections are

TimeMoney

ExpertiseFear of the blogosphere

The collective community of all blogs is known as the blogosphere

Some International Blogs

Ann Arbor District Library: Catalog Blog

Arizona State University Libraries

May 8, 2007

May 8, 2007

Bridgewater College: Internet Podcast Resources

May 8, 2007

South Huntington (NY) Public Libraryhttp://www.shpl.info/

Pakistan’s Libraries Blogs